Looking for Girls in All the Wrong Places

National Survey of 1,000 Women Unveils Humbling Truth - Guys Are Clueless

CHICAGO, April 17 /PRNewswire-FirstCall/ -- Many guys go to bars and clubs
to meet girls, but a new survey* of 1,034 girls across the country reveals
that guys are off the mark, and missing opportunities that are right under
their noses every day. In fact, when asked where guys should meet girls, the
girls surveyed ranked a number of unexpected places (coffee shops, bookstores
and even churches) above bars and clubs. What's more, while girls admit to
sending subtle cues to let guys know they're interested, it seems that guys
rarely pick up on these signals and make a move. Too often, guys let the
moment -- and girl -- pass them by. Bottom line, guys: head to a bookstore
cafe, use some tact and act fast.
The survey was conducted to introduce AXE Bullet, the first pocket-sized
deodorant bodyspray that allows guys to act fast and seize unexpected hook-up
opportunities. Findings include:
LOOKING FOR GIRLS IN ALL THE WRONG PLACES?
-- Only 19 percent of girls** met the last guy they dated at a bar.
-- Nearly one in four girls (24 percent) would be embarrassed to tell
their families they're dating a guy they met at a bar.
-- When asked where guys should go to meet nice, single girls, more than
half (53 percent) of girls said a coffee shop was the best spot,
followed by a bookstore (41 percent), gym (40 percent) and grocery
store (35).
-- 36 percent of girls would send their guy friends to church, temple or
another place of religious worship in search of single girls.

WHEN OPPORTUNITY KNOCKS, ACT FAST
-- Nine out of 10 girls admit that they've seen cute guys while going
about their everyday routines who they wished would make a move and
talk to them.
-- The last time they exchanged flirty glances with a guy, 63 percent of
girls wanted him to strike up a conversation.
-- 65 percent of girls said that summer is the season when they have the
most carefree, fun and romantic flings. Even girls living in year-round
warm-weather cities, such as L.A., Dallas and Orlando, ranked summer
#1.

IT'S ALL IN THE APPROACH
-- Give it a shot! When being approached by a guy, the majority of girls
(68 percent) said a guy's approach style (i.e. confidence, wit and
humor) matters most. Only 20 percent of girls said that physical
appearance is important, and only 11 percent are influenced by time and
place of the interaction.

GIRLS AGREE: GUYS JUST DON'T GET IT
-- Only 13 percent of girls said guys often "get it" when a girl tries to
let him know she's interested.
-- What cues do girls most frequently use to show their interest? Eye
contact and smiling flirtatiously top the list (69 percent), followed
by asking for his opinion or advice on something (37 percent),
approaching his friends without talking to him directly (26 percent)
and asking for the time (23 percent).
-- Nearly one-third (30 percent) of girls said guys blow the most
opportunities with girls by not doing or saying anything. Inaction
means no action, guys. Act fast and make a move while you can!

BAD LUCK WITH THE LADIES? IF IT'S NOT YOUR M.O., IT COULD BE YOUR B.O.
-- Nearly 9 out of 10 girls (89 percent) would turn a guy down because he
smelled bad. No excuses, guys; be prepared with AXE Bullet!

For an interview with dating expert Amy Spencer, who can shed light on these
results and offer tips to help guys act fast, or for product
information/samples, please contact:

Dan Cohen, Edelman, at 312-240-2750 or dan.cohen@edelman.com
Emily Zielinski, Edelman at 312-233-1293 or emily.zielinski@edelman.com

To view our hidden camera footage and see how real guys react when
unexpected hook-up opportunities present themselves, please visit
http://www.myspace.com/axe.
* Survey conducted by StrategyOne Research, February 2008. National
survey of 1,034 women aged 18-30 as well as a local market survey in 10
U.S. markets.

** Aged 21 and older

About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 160 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out of
life.
In the United States these brands include recognized names such as: Axe,
"all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove
personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding
brand names are registered trademarks of the Unilever Group of Companies.
Dedicated to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000 people in
more than 60 office and manufacturing sites in 24 states and Puerto Rico
-- generating nearly $10 billion in sales in 2006. For more information, visit
http://www.unileverusa.com.
SOURCE Unilever

Dan Cohen, +1-312-240-2750, dan.cohen@edelman.com, or Emily Zielinski,
+1-312-233-1293, emily.zielinski@edelman.com, both of Edelman for Unilever