Illinois Could Increase Lottery Sales by 10 Percent, or Up to $206 Million, by Making...

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Thu Apr 17, 2008 10:08am EDT

Illinois Could Increase Lottery Sales by 10 Percent, or Up to $206 Million, by
Making Tickets Available Online, According to eLottery

STAMFORD, Conn., April 17, 2008 (PRIME NEWSWIRE) -- Illinois state lottery sales
could be increased as much as 10 percent - or $206 million based on 2007 sales
of $2.062 billion - by making their lottery tickets available online, according
to research conducted by eLottery Inc., the web-based retailer of governmental
lottery tickets.

"These additional funds could be directly injected into the state's budget for
education and public safety, providing a cushion at a time when economic
uncertainties abound throughout the nation," according to eLottery president
Michael Yacenda.

"The availability of lottery tickets online could attract up to 80 percent of
the 18-to-24 and 25-to-34 demographic, an audience not currently purchasing
tickets through traditional channels - grocery stores, gas stations and
cigarette stores," Yacenda said.

The research also indicates that these traditional outlets would lose little if
any business, as most of the new sales would come from an audience that wasn't
in the market before. "These new participants indicate the key reason they'd
play was the convenience of making the purchase at home or in the office, and
not having to stand in a waiting line," Yacenda said.

A total of 17 states were included in the survey. Combined, all 17 states could
increase lottery sales by as much as $3.964 billion if participants could
purchase tickets via the Internet, according to eLottery.

eLottery, Inc. is a subsidiary of eLOT, Inc. www.elottery.com. Both are leading
providers of web-based retailing and Internet marketing services to governmental
lotteries. Elottery has positioned itself as the proven Internet partner to lead
the government lottery into the e-commerce market. The company offers the only
patented online transaction and information system to authorized state and
government lottery operators.

(States surveyed include: CA, FL, GA, IL, MA, MI, NJ, OH, PA, TX, VA, TN, SC,
MO, IN, MD, CT.)

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CONTACT: eLottery Inc.
         Michael Yacenda
         203-388-1808

         VJE Consultants
         Vic Emmanuel
         914-305-5198
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