TMP Directional Marketing Sweeps Creative Design Category at Yellow Pages Association Industry Excellence Awards Gala

NEW YORK, NY, Apr 17 (MARKET WIRE) --
Sweeping the creative advertising design category, TMP Directional Marketing
(TMPDM), a Yellow Pages and online search marketing agency, won five awards at
the Yellow Pages Association's (YPA) Industry Excellence Awards Gala at the
Mandalay
Bay in Las Vegas, April 8, 2008.

TMPDM received the following honors for outstanding achievement in print
Yellow
Pages and online local search products:

Category: Advertising within Print Directories, Creative Design

-- Gold - "Glass America"
-- Silver - "Pop-A-Lock"
-- Bronze - "Trinity Industries, Inc."
-- Bronze - "Insurance.com"

Category: National Advertiser Success Story, Electronic Products

-- Gold - "Long Tail Approach to IYP Advertising"

For TMPDM's "Long Tail Approach to IYP Advertising" gold award, the
searchagency helped a national advertising client extend the reach of their
advertising on several local search sites in numerous vertical categories,
resulting
in a 50 percent sales increase and a 70 percent lower cost per lead.

"TMPDM delivers unmatched value and creativity to its clients through
customized
online local search campaigns and distinct advertising," said Stuart McKelvey,
president and CEO of TMPDM. "With national advertisers facing increased
competition
in a crowded media marketplace, TMPDM, as recognized by the YPA awards,
stands out due to our ability to quickly and efficiently connect businesses
with their customers and drive sales."

TMPDM is a repeat winner at the YPA Industry Excellence Awards, winning
three
awards in the creative field at the 2007 Gala.

"At YPA, we know that creativity makes a difference and that is why TMPDM
was
honored for their outstanding work in the Yellow Pages advertising and local
search industry," said Neg Norton, YPA president.

For more information about TMPDM's search solutions, please visit
www.tmpdm.com.

About TMP Directional Marketing, LLC

TMP Directional Marketing, the largest Yellow Pages and local search
marketing
firm, is independent and headquartered in New York with 600 employees and 19
offices in the U.S. and Canada. Combining its years of success in Yellow
Pages advertising with online expertise gained as a former unit of
Monster.com, TMPDM has captured over $430 million of the $2 billion national
Yellow Pages print and online marketplace. TMPDM serves hundreds of clients,
including more than 100 Fortune 500 companies. For more information, visit
www.tmpdm.com.

Media Contact:
Jennifer Mirabile
Young & Associates
724-772-2038
Email Contact

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