Oriental Trading Company Names Sam Taylor as Chief Executive Officer

e-Commerce Executive Will Accelerate OTC's Growth Strategy
OMAHA, Neb.--(Business Wire)--
The Board of Directors of Oriental Trading Company, Inc., the
largest direct marketer of party supplies, novelties, toys and
children's arts and crafts, and a leading direct marketer of school
supplies and value-priced home decor and giftware, today announced it
has appointed Sam S. Taylor as Chief Executive Officer. Mr. Taylor
will assume his responsibilities on May 5, 2008. The Board of
Directors selected Mr. Taylor after an extensive search that began in
December 2007.

Mr. Taylor joins Oriental Trading Company from Hewlett-Packard
Company, where he led the company's global consumer direct business
and the HP.com web site, present in more than 70 countries and 35
languages.

"We are delighted to welcome Sam as Oriental Trading Company's new
CEO. Sam's extensive e-Commerce experience and track record will be a
great asset as we continue to build upon our strong brand heritage by
delivering quality products to our customers," said Sandra Horbach,
Chairman of the Board of Oriental Trading Company.

"I am pleased and honored to have the opportunity to lead Oriental
Trading Company," said Mr. Taylor. "The combination of the Company's
top market position and extraordinary brand loyalty provide Oriental
Trading with exciting growth prospects, particularly in the online
space. I look forward to working with Oriental Trading's exceptional
employees and Board of Directors."

Prior to joining Hewlett-Packard Company, Mr. Taylor served as
Senior Vice President, Online Stores and Marketing for Best Buy Co.,
Inc. Mr. Taylor has also held positions at Lands' End, Inc., where he
led the company's e-Commerce and International divisions; The Walt
Disney Company; and Bain and Company. Since 2004, Mr. Taylor has
served as a board member of Shop.org, the digital division of the
National Retail Federation.

Mr. Taylor earned his Master of Business Administration degree
with honors from Harvard University. He graduated summa cum laude from
Brigham Young University with a B.S. degree in chemical engineering.

About Oriental Trading Company

Oriental Trading Company is the nation's leading direct marketer
of value-priced novelties, toys, and party supplies, and a leading
direct marketer of home decor products. Recognized as one of the Top
50 Internet Retailers and one of the Top 50 Catalog Companies,
Oriental Trading Company employs approximately 3,000 employees and
offers more than 30,000 products to businesses, not-for-profit
organizations, individuals, schools, churches and teachers. From pink
flamingos, yo-yos and grass skirts to holiday decorations,
scrapbooking, and crafts, Oriental Trading Company makes the world
more fun! www.orientaltrading.com.

Oriental Trading Company, Inc.
Geri Michelic, 402-829-4425
gmichelic@oriental.com

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