GHX Launches GHX MiShare(TM) Market Intelligence Tool

GHX offers customizable, real-time access to the medical-surgical industry's
most comprehensive source of market intelligence data

CHICAGO, April 17 /PRNewswire/ -- GHX today unveiled GHX MiShare(TM), a
browser-based web portal that offers customizable, real-time access to the
medical-surgical industry's most comprehensive source of national distributed
sales transaction data, GHX Market Intelligence*. With GHX MiShare,
manufacturers can identify market opportunities, measure market and sales
force performance, and formulate critical business strategies to drive growth
and achieve competitive advantage.
GHX MiShare enables manufacturers to transform market data into
actionable, business critical information. With fully customizable views, a
manufacturer can assess its position in the marketplace, gain insights into
purchasing trends, evaluate the impact of marketing and sales activities and
identify competitive threats. Easy to use and immediately accessible via the
web, individuals across a manufacturer's entire organization -- executive
management, sales operations and management, product and brand managers, and
marketing executives, specialists and analysts -- can use GHX MiShare to make
educated business decisions, improving company-wide performance.
"MiShare gives Alfa Wassermann the ability to better understand the
markets that we serve and make informed business decisions," said Scott
Jacobovitz, director of Marketing, Analysis and Communication, Alfa Wassermann
Diagnostic Technologies, LLC. "The portal is easy to navigate and allows us
the ability to manipulate the data to best meet our needs. By viewing the data
at the three-digit zip code level, we can monitor our competitors in the
marketplace and evaluate our own product performance to maximize our market
research, sales, and marketing efforts."
"As healthcare manufacturers become increasingly aware of the importance
of business intelligence to the success and growth of their companies, they
are seeking out new solutions that enable them to deliver actionable
information across the entire enterprise," said David Hatch, research
director, Business Intelligence, Aberdeen Group. "GHX MiShare meets this need
by providing a customizable platform through which manufacturers can deliver
timely market intelligence data to individuals when, where and how they need
it. GHX delivers a unique solution that allows manufacturers to gain critical
insight from data about industry activity, trends and performance."
GHX MiShare features:
-- A user-defined start page that provides a high-level dashboard to
market conditions, trends and company performance
-- Customizable Key Performance Indicators (KPI) targeting an
organization's specific needs
-- Grids and charts for an in-depth view at the national, state and
three-digit zip code level across all manufacturers, SKUs and provider
types
-- User-friendly, comprehensive graphing and charting tools that can be
exported to Microsoft(R) Excel
-- Graphical mapping displays that offer quick visual representation of
KPIs, enabling manufacturers to quickly identify problem areas

With information provided by 23 of the nation's leading distributors, GHX
Market Intelligence tracks and reports on over $30 billion of distributed
sales for medical-surgical and clinical laboratory supplies and devices. It is
the only comprehensive source for accurate, detailed and timely acute and
alternate site market data, with geographically relevant and competitive
market share, size and average selling price reporting down to the three-digit
zip code level.
"This is a challenging time for growth in the medical-surgical industry as
manufacturers face increased competition for market share," said Ed McCauley,
general manager, GHX Business Intelligence. "In order to retain existing
business and drive new growth, medical-surgical manufacturers need immediate
access to up-to-date and usable market data on which to base their decisions."
About GHX
GHX enables healthcare providers and suppliers in North America and Europe
to reduce costs and improve margins by automating processes, reducing
operating expenses and increasing knowledge-based decision making. Products
and services include trading partner connectivity, order and contract
management and validation, data synchronization, sales force automation and
business intelligence. Equity owners of GHX are Abbott Exchange, Inc.;
AmerisourceBergen Corp.; Baxter Healthcare Corp.; B Braun Medical Inc.;
Becton, Dickinson & Co.; Boston Scientific Corp.; Cardinal Health, Inc.;
Covidien; C.R. Bard, Inc.; Fisher Scientific International, Inc.; GE
Healthcare; HCA; Johnson & Johnson Health Care Systems Inc.; McKesson Corp.;
Medtronic USA, Inc.; Owens & Minor; Premier, Inc.; Siemens; University
HealthSystem Consortium; and VHA Inc. For more information, visit
http://www.ghx.com

* Formerly HPIS

SOURCE GHX

Kara Della Vecchia, cell, +1-508-361-1133, kara@kdvcommunications.com, for
GHX; or Karen Conway of GHX, cell, +1-303-564-2147, voicemail,
+1-720-887-7215, kconway@ghx.com