FASTSIGNS(R) News: Welcome Your Guests With Signs

CARROLLTON, Texas--(Business Wire)--
In any hotel, motel or resort, making guests feel welcome is the
cornerstone of the industry. Whether they are there for business or
pleasure, with the entire family or alone, communication to guests is
key. Incorporating effective signs and graphics is a vital part of
efforts to make each guest's stay as convenient, comfortable and safe
as possible.

From the outside of the hotel to the registration desk, signs and
graphics are the primary way for managers and owners of hotels, motels
and resorts to communicate with guests, build awareness of services
and amenities and control traffic. Sign experts say that by preparing
a basic signage strategy, properties can both inform and protect their
guests. According to Drue Townsend, senior vice president of marketing
for international sign and graphics franchisor FASTSIGNS
International, Inc., "The most successful hospitality facilities start
by establishing a consistent and unified signage theme, one that
supports the property atmosphere in every detail."

An attractive, eye-catching site sign at the entrance helps
increase the facility's visibility and tells guests where to enter the
property. Clear, easy-to-read directional signs lead guests to
registration, recreation facilities, parking lots, restaurants and
other areas. The last thing managers want is for a guest to become
frustrated trying to find the pool, business center or restaurant, or
worse, sustain an injury due to ineffective signage.

In order to provide a safe and easy-to-navigate environment,
consider the following signage suggestions:

-- Restaurants. Informative menu boards displaying full color
photographs of the cuisine show patrons what's available.
Large easel signs explain the day's menu, while attractive
window graphics outside the restaurant help attract diners.

-- Health and fitness club or spa. Posted signs or banners
promote specials, classes and hours of operation.

-- In the Lobby. Brightly-colored posters and banners welcome
guests and promote the facility's amenities and programs.

-- Outside signage. Consider viewing angles from major traffic
flows and nighttime lighting conditions. Temporary outdoor
banners are a great way to announce special promotions and
events.

-- Transportation. Graphics applied to property vehicles identify
and promote the facility when used to transport guests to
airports, shopping, events and other destinations.

Don't forget about the "back of the house" when planning your
signage program. Customized signs can be used to keep the staff
informed, motivated and fully-trained. Signs like "Wash Your Hands"
and "Greet Guests With a Smile" help set a professional tone. Good
backroom signage also promotes a safer, more productive workplace.

FASTSIGNS(R) sign and graphics centers use innovation and
technology to make the sign buying process simple by offering for a
full range of custom sign and graphic products. For more information,
visit www.fastsigns.com.

FASTSIGNS(R)
Audra London, 214-346-5663
Corporate Communications,
audra.london@fastsigns.com

Copyright Business Wire 2008