TripIt Receives $5.1 Million Investment

SAN FRANCISCO, CA, Apr 17 (MARKET WIRE) --
TripIt (www.tripit.com), the intelligent personal travel assistant, has
received
$5.1 million in Series B financing from three significant investors: Sabre
Holdings, O'Reilly AlphaTech Ventures and European Founders Fund. The investment
will be used to expand development, marketing and support for the rapidly
growing number of travelers who rely on TripIt.

TripIt is an online travel organizer and social network to help people
manage
their travel plans and stay in touch with fellow travelers, colleagues and
family.
In its first six months, TripIt has been honored at the TechCrunch40, Web2.0
Summit LaunchPad, and Under The Radar conferences, is currently a 2008 Webby
Award
Nominee, and has been praised by a range of media including the Associated
Press, CNN, Economist, FOX, New York Times, Sunday Times (UK), and Wall Street
Journal.

O'Reilly AlphaTech Ventures (OATV) is increasing its initial investment in
TripIt after providing the company's $1 million first-round of financing
in2007. OATV is in the business of funding innovative technology companies,
including
Chumby, OpenAds and Wesabe. www.oatv.com

"TripIt exemplifies a new breed of web services that help us manage our
personal data," commented Tim O'Reilly of OATV. "I'm especially enthusiastic
about
TripIt because it adds a new level of integration between email and the Web. We
have
so many overlapping applications, and the next frontier is getting them to
work better together."

European Founders Fund (EFF) is a German investment group led by the
Samwerbrothers who are responsible for some of the most successful Internet
companies in
Europe, including alando (acquired by eBay) and Jamba! (acquired by
VeriSign/Newscorp). The Samwer brothers have also invested in leading U.S.
technology companies including Facebook and LinkedIn. www.europeanfounders.com

"We look forward to helping TripIt expand globally," commented Oliver
Samwer,
European Founders Fund. "The diverse European travel market is ideally
suited for a service like TripIt that helps organize travel plans made across
multiple travel suppliers."

"We couldn't have asked for a stronger or more strategic group of investors,
which include a highly respected visionary on the future of the Web, leading
European technology investors, and one of the largest travel companies in the
world," commented Gregg Brockway, TripIt co-founder and president. "This puts
TripIt in a strong position to significantly enhance our services and establish
a
global footprint to help more travelers around the world."

About TripIt

TripIt helps people organize their travel plans -- no matter where they
booked. Travelers just forward their travel confirmation emails to
plans@tripit.com. TripIt processes these emails and automatically creates
amaster itinerary with travel plans, daily weather, local maps, restaurant
reservations, city guides and more. With TripIt, it's easy for travelers
toprint or access their trip plans from anywhere -- and to share itineraries and
see
when their trips overlap with friends and colleagues in their TripIt social
network.

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