DoogleOnDuty from ClickReport LLC Helps Businesses Overcome Major Shortcomings in...

DoogleOnDuty from ClickReport LLC Helps Businesses Overcome Major Shortcomings in Google's Pay-Per-Click Advertising System

New Tracking Tool Prevents Wasted "Clicks" from Draining PPC
Budgets and Empowers Businesses to Optimize Every Ad Dollar
TAMPA, Fla.--(Business Wire)--
To help businesses obtain optimal value from their pay-per-click
(PPC) advertising efforts, ClickReport LLC today announces the
availability of its proprietary PPC tracking tool, DoogleOnDuty(TM).
DoogleOnDuty is the only easy-to-use, low-cost and effective PPC
tracking tool that helps small- and mid-sized businesses stop Google
from wasting their advertising dollars on repeat "clickers," or people
who "click" on a sponsored ad link multiple times.

DoogleOnDuty offers immense value to any PPC advertising campaign
in three key ways.

Real-Time Click Monitoring - DoogleOnDuty monitors clicks made to
an advertiser's sponsored links. It then sends real-time alerts to the
advertiser when it detects "click abuse" or repeat clickers from the
same IP address. Unlike Google, DoogleOnDuty provides advertisers with
the actual IP addresses of people who have clicked on a specific
sponsored link. Advertisers can then take immediate action to block
the IP addresses of repeat clickers, ensuring that only genuinely
interested customers are clicking on a company's sponsored links.

Repeat Clicker Warnings - DoogleOnDuty enables advertisers to
create customizable pop-in messages when it detects a unique user
clicking on the same sponsored link multiple times. Advertisers can
create up to four customizable pop-in messages - which can get
stronger each time - saying something to the effect of, "Thanks for
coming back, but do us a favor and bookmark our site." This encourages
repeat clickers to discontinue clicking on a sponsored link and
enables a company to salvage its PPC advertising budget.

Server Down Alerts - DoogleOnDuty sends an email notice to
advertisers advising them to pause their PPC ad campaigns when the
tool detects that a server is down. This enables an advertiser to
avoid potential clicks on a sponsored link when the page is not found.
Google continues to charge for clicks to sponsored ads even when the
page is not found.

"Although pay-per-click advertising is an effective way to drive
customers to a website, we found that Google has done little to
correct major flaws and abuses to the system. If a company doesn't
properly protect itself from repeat clickers, it's likely their ad
budgets will only pad the pockets of multi-billion dollar giants like
Google," says Robert Ward, Co-Founder, ClickReport LLC.

Ward also notes that PPC advertisers can and should be more
proactive in managing their PPC ad campaign funds.

He adds, "The Googles of the world don't want businesses to use
DoogleOnDuty because they make money from every click on a sponsored
link, even for wasted clicks. But advertisers should beware, as what's
good for the Google isn't always good for the gander."

DoogleOnDuty is compatible with PPC campaigns on most major search
engines, including Google, Yahoo! and MSN.

Monthly subscriptions to DoogleOnDuty are available online at
www.DoogleOnDuty.com and cost $19.99/month.

About DoogleOnDuty

Launched in April 2008, DoogleOnDuty is the only pay-per-click
(PPC) tracking software specifically created with the small- and
mid-sized business owner in mind. This affordable, reliable and simple
click tracking solution empowers companies to identify repeat clickers
and block them from clicking on their sponsored ads and wasting
valuable ad spend. DoogleOnDuty provides immense value to businesses
that are looking to optimize every PPC ad dollar. For more information
about DoogleOnDuty, please visit www.DoogleOnDuty.com.

About ClickReport LLC

ClickReport LLC is owned by Layton Technology, Inc. and Jon Hunt
Associates Limited. The company offers a cost-effective, reliable and
easy-to-use pay-per-click monitoring solution called DoogleOnDuty.

ClickReport LLC
Robert Ward, 1-813-319-1390
rward@clickreport.com
http://www.doogleonduty.com

Copyright Business Wire 2008