Mozes Starts a Quiet Riot in Mobile Marketing as Numbers Swell to Over 1.3 Million Participants in the United States

PALO ALTO, CA, Apr 17 (MARKET WIRE) --
Mozes, Inc. (www.mozes.com), an interactive mobile marketing service that
enables
customer-centric marketing campaigns through mobile devices and the Web, has
announced that 1.3 million participants now interact with their favorite bands
through the Mozes network. This marks the latest milestone on the company's
steep growth trajectory.

Mozes is revolutionizing mobile marketing by helping marketers design
flexible
campaigns to deliver messages that customers not only trust, but welcome, on
their mobile phones. Since officially launching its service in March 2007,
1.3 million people have participated in a Mozes campaign with over 50% opting
into a Mozes Mob (mobile list) in order to receive ongoing exclusive text and
voice messages from artists such as Avril Lavigne, Lloyd, Brooks and Dunn and
Keyshia Cole.

Reaching yet another milestone, more than one million voice message
minutes-- personalized voice messages between bands and their fans -- have
crossedthe airwaves since Mozes added voice messaging as a service in October.
Mozes
customers, such as music label Universal Motown Records Group (UMRG), whose
artists include Akon, Cash Money, Hinder and Ashanti, have been able to
further extend their connections to fans through the voice service.

"Mozes' voice message service lets our artists and fans have a two-way
conversation that is personal, fresh and real," said Cameo Carlson, Senior Vice
President of Digital Business for Universal Motown Recording Group. "Mozes
provides us with a comprehensive platform that allows our artists' fans to
connect
through text, voice and the Web, and as a trusted consumer service maximizes our
reach to new and existing music fans."

Mozes' on-demand, web-based CRM platform powers text message and voice
campaigns (IVR), which are an increasingly important part of how
companies,music bands, sports teams and other organizations communicate with
their
customers and fans. As an example, during a recent tour, top-selling band
Rascal Flatts saw more than 40,000 fans participate in Mozes-driven campaigns,
thanks
to text message and Web-based interactions that gave fans access to exclusive
content and music. The mob was instrumental in generating grassroots support
that helped garner the band a People's Choice award in 2007.

"Passing the one millionth US mobile participant is a great milestone for us
and for mobile marketing in North America," said Mozes CEO Dorrian Porter.
"Behind every text message and voicemail is a real person which makes mobile a
unique part of the marketing mix. We are committed to providing marketers
and consumers with a trusted and valuable service."

About Mozes, Inc.

Founded in 2005, Mozes is an interactive mobile marketing service that
connects people to the things they love. Comprehensive mobile campaigns that
incorporate voice, text and web are built on an easy-to-use marketing platform
and
are further extended by online widgets that integrate a mobile campaign with
online properties like MySpace and Facebook. Using Mozes anyone -- from bands
to fans to brands -- can make their campaigns, promotions or events more
powerful
and interactive using the mobile phone and the web. Initially focused on the
music industry, Mozes is used by over 3,000 major label and independent
artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal
Flatts. Mozes is permission-based, spam-free and cost-free to consumers. The
desirability
of reaching consumers via cell phone is growing according to eMarketer which
projectsU.S. spending on mobile marketing to roughly double this year to $1.5
billion,
and reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at
http://www.mozes.com/blog

Andrea Roesch
Email Contact
650-644-1700

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