Everyday Can Be Earth Day with RuMe Bags

RuMe Launches Fair Trade Produced Reusable Bag Series for the Stylish,
Environmentally-Conscious Consumer

DENVER, April 17 /PRNewswire/ -- This Earth Day, April 22, 2008,
Denver-based RuMe will launch a new series of fair trade produced stylish,
affordable reusable bags for the environmentally-conscious consumer available
on Delight.com, a set of three for $28.50.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080417/LATH067)
Every minute, one million plastic bags are used worldwide. Going "green"
can seem like a big task but making the simple effort of using a reusable bag
can change the world.
The RuMe bag is versatile, durable and designed for daily use -- in any
situation: grocery or mall shopping; as a gym, diaper or beach bag; picnics,
overnighters or laundry; or as a reusable gift bag.
The RuMe Bag is unlike any other reusable bag on the market today based on
their design and the way they are manufactured.
RuMe Bags are Functional:

-- The long 11.5" handle is sized to carry over any shoulder -- male or
female
-- The innovative box-stitch side and bottom design offers a structured
environment for loading goods
-- Made from water-resistant 180 denier polyester, bags can hold more than
50lbs.
-- A set of three RuMe Bags are about the size of a coffee cup when rolled
and tied together

RuMe Bags are Manufactured Responsibly:
The RuMe Bag is designed and packaged following a no-waste philosophy, so
there is no superfluous packaging or waste.
Most importantly, all RuMe products are designed in the U.S. and
manufactured in South Korea in a government certified Fair Trade Factory that
incorporates a fair, living wage for all factory employees, ample meal breaks,
pay for overtime, and work in a modern, clean, well lit space.
RuMe Bags are Stylish:
RuMe's two premier lines, "Spring in New York" and "Silicon Valley" offer
both men and women an attractive alternative to today's paper or plastic
options. Striking colors mesh with one-of-a-kind patterns to make a stunning
line of six bags.
RuMe will release two more lines in the fall of 2008, and four lines per
year.
"It was important for RuMe to stand out from the competition and provide a
bag that is stylish, useful and affordable, but also manufactured in a humane
and responsible manner," said RuMe president Jae Lee. "Reducing waste is the
goal but we must not forget how products are made. We've made a better bag,
in a better way."
RuMe is committed to doing its part to protect the environment; a member
of Co-Op America, RuMe will also dedicate a portion of its proceeds from each
product line to a social or environmental cause.
RuMe Bags are available Earth Day, April 22 on http://delight.com/
More About RuMe
Denver, Colorado-based RuMe was launched to meet the growing need of
environmentally conscious consumers who don't want to sacrifice style and
functionality. The RuMe team merges a diverse background in international
manufacturing, graphic design, media relations and marketing, and product
branding, to bring global-friendly products, manufactured under strict fair
trade practices that are as stylish as they are useful. Learn more at
http://www.rumebags.com
MEDIA CONTACT:
The Rose Group
Whitney Ashley / Danielle Patla
310-280-3710
Whitney@therosegrp.com / Danielle@therosegrp.com

SOURCE RuMe Bags

Whitney Ashley, Whitney@therosegrp.com, or Danielle Patla,
Danielle@therosegrp.com, both of the Rose Group, +1-310-280-3710, for RuMe
Bags