Top Experts and New Research to Headline 2008 Boomer Conference

2008 LiveWire: The Summit Explores Impact of Baby Boomers on U.S.
Culture and Commerce
SAN FRANCISCO--(Business Wire)--
JWT BOOM, the premier integrated marketing firm specializing in
reaching consumers 40+, will hold its seventh annual LiveWire: The
Summit (formerly titled Beyond the Numbers). Marketers looking to
engage their brand with the Boomer cohort will gain access to a
vibrant collection of speakers, panels, workshops and special
networking events where sharp thinking and innovative business are
showcased.

"The LiveWire Summit is vital to communications professionals who
are trying to wade through the noise and confusion that surround the
topic of reaching 40+ consumers," notes Lori Bitter, president of JWT
BOOM. "Participants will have access to new research and fresh
insights that will help them identify and understand the key segments
of the lucrative Boomer demographic, as well as what Boomers want and
expect from social and traditional media."

Each year the Summit explores fresh topics that speak to new data
and evolving marketplace trends. This year's conference will explore
Boomer shopping, social networking, and successful tactics for
reaching out to Boomer men. Attendees will walk away with proprietary
research and strategies for turning valuable information into
actionable sales tools.

To be unveiled at the Summit are the findings of this year's
Boomer Heartbeat study. Conducted by JWT BOOM in partnership with
BoomerEyes/C&R Research, this in-depth study explores the
ever-changing pulse of the Boomer demographic, including their views
and perceptions on life, work, health and wellness, travel, technology
and finances.

Summit Keynotes Focus on Authenticity and the Mature Mind

Keynote addresses for this year's Summit will be delivered by Gene
Cohen, M.D., PhD (The Mature Mind: The Positive Power of the Aging
Brain), and Joe Pine (Authenticity: What Consumers Really Want).

As the Director of the Center on Aging, Health & Humanities at
George Washington University, Dr. Cohen holds the positions of
Professor of Health Care Sciences and Professor of Psychiatry. He is
founding director of the Washington, D.C., Center on Aging and past
president of the Gerontological Society of America. He has written The
Mature Mind and The Creative Age, and has appeared on Nightline, The
MacNeil/Lehrer Report, and the CBS Nightly News.

Pine is an internationally acclaimed author, speaker, and
management advisor to Fortune 500 companies and entrepreneurial
start-ups. He is co-founder of Strategic Horizons LLP, a thinking
studio dedicated to helping businesses conceive and design new ways of
adding value to their economic offerings. Pine authored the
best-selling books The Experience Economy: Work Is Theatre & Every
Business a Stage (1999) and Authenticity: What Consumers Really Want
(2007). Published in ten languages, his newest book--demonstrating how
customers today want experiences and memorable events that engage them
in a personal way--was recently featured in a special series by
TIME/World News titled, "10 Ideas That Are Changing The World."

"Gene Cohen and Joe Pine offer great insight into the aging brain
and Boomer psychology and behavior," says Bitter. "Cohen's exploration
of developmental intelligence provides a fascinating context for
Pine's analysis of the Boomer consumer's quest for authenticity and
relationships with brands that are built on authentic relationships
and experiences."

About LiveWire: The Summit

LiveWire: The Summit will take place on June 2-3, 2008 at The
Grand Hyatt San Francisco on Union Square. Professionals with
expertise and interest in reaching out to Boomers will convene to
exchange valuable information in a dynamic learning environment.
Previous attendees include the American Medical Association, AARP,
British Airways, Deloitte & Touche, Ford Motor Company, General Mills,
Unilever, Walt Disney Parks and Resorts and Wachovia. With
registration, participants will receive access to proprietary
research, keynote and general sessions, workshops, on-going
refreshments, receptions and complete conference documentation. As
space is limited, early registration is recommended. Visit
www.jwtlivewire.com for information, registration, and sponsorship
opportunities.

About JWT BOOM

JWT BOOM is the premier integrated marketing firm specializing in
reaching consumers 40+, and a leading source of information about Baby
Boomers and older consumers. Providing results-driven strategy and
execution, JWT BOOM excels at helping clients build profitable and
lasting relationships with Boomer and mature consumers. The group is
headquartered in San Francisco.

BOOMER FACTS

Boomers--78 million strong--are the largest population segment in
the United States.

-- 50- to 70-year-old women are about to become the richest
demographic in U.S. history.

-- Boomers outspend other generations by an estimated $400
billion each year on consumer goods and services.

-- Women between 45 and 64 are the most likely age group to shop
online for beauty products.

-- The 50+ have $2.4 trillion in annual income, which accounts
for 42% of all after-tax income.

-- There are now more people over 65 than there are teenagers.

-- Over the next 10 years the boomer generation's leading female
edge will transform the American market in nearly every
consumer product category.

-- 83.2% of US Boomers will use the Internet regularly in 2011,
up from 75% in 2006.

-- There are 8.0 million Hispanic Boomers.

-- More than 70 percent of the US Boomers report buying music in
the past year, making it the most important buying segment for
CDs and an increasingly important market for digital
downloads.

-- By 2010, adults 45-years-old and older will out-spend younger
adults by $1 trillion annually.

-- Boomers, on average, have the most spendable discretionary
income of any segment of the US population.

for JWT BOOM
Linda Landers, 949-459-1416
linda.landers@cox.net

Copyright Business Wire 2008