SezWho Expands Open Platform for Engaging Communities; Offers New Developer Toolkit

LOS ALTOS, CA, Apr 17 (MARKET WIRE) --
SezWho (www.sezwho.com), the leading provider of content rating and
community-based reputation services for the social web, today announced the
availability of version 2.0 of the SezWho platform. The new release offers wider
reach, allowing users to rate posts as well as comments, and expands its
blogging platform support to Google's Blogger.com (beta), Drupal, and WordPress
2.5. In addition to blogs, SezWho users can now engage in social interactions
within SezWho-enabled open source phpBB communities, including bulletin boards
and forums.

The SezWho service captures valuable information about the history and
expertise of individual contributors, encourages more thoughtful commentary, and
cultivates community engagement. Community participants use SezWho to rate
each other's posts and comments by indicating whether the content was useful
or not. This rating is added to cumulative rankings, providing an overall score
associated with individual profiles and allowing visitors to demonstrate their
expertise and knowledge throughout all SezWho-enabled sites.

SezWho 2.0 features enhanced user interface flexibility, allowing users
andsite owners to personalize the look of their SezWho-powered discussions with
full CSS
support and customizable templates. A number of pre-packaged options and support
for
template modifications help community managers and users achieve a look that
complements the community. Cross-platform support for avatars lets users import
their existing avatars from such services as Gravatar, further reinforcing
their social identities and simplifying the creation of SezWho profiles.
Identities can also be URL-based, allowing users to build the reputation and
credibility of their own websites.

Furthering its commitment to openness, the company is also offering a
Developer Toolkit, which provides a platform for developers to build
SezWhoplug-ins and adapt them to virtually any platform on the Web.
Participatingdevelopers receive a coding guide, sample code, and APIs to
integrate SezWho within
any social media site on any platform Web-wide. In addition to making SezWho
APIs
public, the SezWho activity stream is now available via RSS for feed readers,
enabling anyone to subscribe to and track SezWho-powered conversations. Added
support for open user authentication via OpenID simplifies identity management
for
SezWho users who participate on many types of social media sites, which today
include
more than 80 million blogs, 20 million discussion boards, and countless
wikis and content sharing sites.

"SezWho 2.0 is a response to the valuable feedback of our users and
addresses
the need for new ways to engage community members through a more flexible,
open experience," said SezWho CEO and Founder Jitendra Gupta. "SezWho's new
customization options, support for additional conversation platforms, and even
more
powerful reputation management capabilities transform the way social media
conversations take place. Users can now participate seamlessly across several
types of social media -- including the most common blogging platforms and phpBB
forums and discussion boards -- with a single identity and presence that builds
reputation over time."

Added reputation and context features include support for anonymous
ratingsand authenticated ratings. SezWho 2.0 features new authentication
capabilities that
improve the overall quality of discussions and enable authenticated users to
build credibility and reputation more quickly. Improved analysis of
context-based
reputations and participation-based scoring enhance the reputation of users who
participate
with greater frequency. Active SezWho participants can earn credits based on
their
participation.

About SezWho

SezWho (www.sezwho.com), launched in June 2007, is a collaborative review
and
reputation service that informs and improves conversation across distributed
social spaces. It supports blogs, forums, social networks, wikis, and any site
with
collaborative content. SezWho encourages a more engaged community by inspiring
commenters to leave more insightful comments, as well as having readers vote on
the
feedback of others.

Press Contact:
Brian Solis
FutureWorks
408.393.9808
Email Contact

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