Indigio Helps Denver Botanic Gardens' Web Site Blossom

DENVER, April 17 /PRNewswire/ -- Spring has sprung and Denver Botanic
Gardens' Web site is in full bloom. The Gardens selected local Interactive
Agency, Indigio, to lead a major site redesign, which was built in less than
two months and launched this week. As Indigio prepares to celebrate their
10-year anniversary, they are proud to give back to the community by donating
all time for this project in the spirit of goodwill.
The Gardens launched their first major rebranding effort in 30 years,
which presented a need for their Web site to mirror this new branding. The
new site complements this rebrand and offers a cleaner and more contemporary
visual of the Gardens. Indigio created this new site by leveraging a Drupal
content management system, enabling the Gardens to easily update. This
transformation extends a major benefit to the Gardens as past system
architecture made it difficult to make changes.
Indigio and the Gardens worked together with a goal of creating an
engaging user experience for varying demographics and users. The home page is
intentionally structured to focus on the items that are most frequently
visited and the content was written in a friendly voice that encourages
visitors to engage in the Gardens.
"Working with the Gardens has been nothing short of inspiring. It has
been a privilege to be associated with the enthusiastic, appreciative and
talented individuals that have been a part of the site redesign," comments
Indigio Creative Director, Sara Pacheco. Pacheco adds, "At the beginning of
this process we set out to capture the true spirit of the Gardens through
their online presence and I am proud to say that we accomplished that."
Brian Vogt, CEO at Denver Botanic Gardens, says, "The four core values of
the new branding platform at Denver Botanic Gardens -- transformation,
relevance, diversity and sustainability -- spell out the Gardens' intentions
in the years ahead and are beautifully represented in the design of our new
Web site. With the significant support and talent of our friends and strategic
partners at Indigio, we set out to ensure Denver Botanic Gardens will
flourish. Our new Web site reflects the importance of our partnership with
Indigio and features design and development that is best-in-class."
About Denver Botanic Gardens
Rooted a mile high, Denver Botanic Gardens has been a favorite Denver
destination for more than 55 years, and is considered to be one of the top ten
botanic gardens in the nation. Art and science unite in the Gardens'
spectacular urban oasis, offering an unforgettable artistic garden experience
for the whole family, as well as a living laboratory for education and plant
conservation programs. Additional sites at Denver Botanic Gardens at
Chatfield, a 750-acre wildlife and native plant refuge in Littleton; Mount
Goliath, a high altitude trail and interpretive site on the Mount Evans Scenic
Byway; and Centennial Gardens, a five-acre formal garden with a Colorado
native plant palette in downtown Denver, extend this experience throughout the
Front Range. Denver Botanic Gardens is located at 1005 York Street in Denver,
Colorado. Visit us at http://www.botanicgardens.org or call 720-865-3500 for
more information. Denver Botanic Gardens thanks the citizens who support the
Scientific and Cultural Facilities District.
About The Indigio Group, Inc.
Indigio is an Interactive Agency offering a variety of marketing and
technological solutions designed to help companies maximize online
opportunities. Through the implementation of these solutions, Indigio's
clients are able to optimize their website traffic, user experience and
ultimately website conversion. Indigio works with companies such as MediaNews
Group Interactive, The Denver Newspaper Agency, eBags, Disaboom, Avis Rent a
Car, Budget Rent a Car, and PODS. To learn more about Indigio, visit
http://www.indigio.com/pressreleases/
For More Information:

Heather Sharp
303-785-3822 or 1-866-INDIGIO (toll-free) ext. 2
hsharp@indigio.com

SOURCE Denver Botanic Gardens

Heather Sharp of The Indigio Group, Inc., +1-303-785-3822, toll free,
1-866-INDIGIO, ext. 2, hsharp@indigio.com, for the Denver Botanic Gardens