Strategy Analytics Projects Consumers and Advertisers will Spend $102 Billion on...

Strategy Analytics Projects Consumers and Advertisers will Spend $102 Billion on Mobile Media and Services in 2012

25 Percent of All Cellular Users Will Use Mobile Media
Applications by 2012
BOSTON--(Business Wire)--
Total spending on mobile media services by consumers and
advertisers, including web access, video and music products, will more
than double- from almost $47 billion in 2007 to over $102 billion by
2012- according to a new Strategy Analytics report, "Global Cellular
Media Forecast 2007 - 2011." Strategy Analytics also projects that the
population of cellular users engaging in mobile content and
applications delivered over cellular networks will ramp from 406
million to over 870 million across the same period.

Nitesh Patel, Senior Analyst, Global Wireless Practice, notes,
"The combination of falling mobile data pricing, an increasingly open
approach from network operators towards partnering with popular
consumer media brands, the lowering of barriers to off portal service
accessibility and improvements in device usability will lead to an
improved environment for mobile content and service adoption.
Consequently, over the next five years we project continued growth in
consumer acceptance and spending across a range of media applications
distributed over cellular networks, particularly web access, video,
music and mobile TV."

David Kerr, VP Global Wireless Practice, adds, "Relative growth in
consumer spending on mobile media applications will be surpassed by
advertisers, as they look to exploit the maturing cellular content
channel as a means to deliver their marketing and advertising messages
to key target segments."

The chart, "Global Spend by Segment 2001-2012" can be found at
www.strategyanalytics.net/press/pr00541.htm.

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and
disruptive forces in the areas of Automotive Electronics and
Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent
Systems Implementation Strategies and High Frequency Market
intelligence. Headquartered in Boston, MA, with offices in the UK,
France, Germany, Japan, S. Korea and China, Strategy Analytics works
with clients through annual multi-client services, management team
workshops and custom consulting engagements. For more information,
please visit www.strategyanalytics.com.

Strategy Analytics
US Contact:
David Kerr, +1 262-646-8974
dkerr@strategyanalytics.com
or
European Contact:
Nitesh Patel, +44(0) 1908 423 621
npatel@strategyanalytics.com

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