The Latest Levi's(R) 3G Mobile Designed by ModeLabs Group Exclusively Available from...

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Thu Apr 17, 2008 2:40pm EDT

The Latest Levi's(R) 3G Mobile Designed by ModeLabs Group Exclusively Available from Orange

PARIS--(Business Wire)--
Regulatory News:

   ModeLabs Group (Paris:MDL), designer of made-to-measure mobile
phones and telecom distributor, announces an exclusive agreement to
market a new Levi's(R) 3G/Edge mobile with Orange France.

   Distributed by Orange's packs, the Levi's(R) 3G/Edge mobile will
benefit from extensive distribution. Due to be launched in April, the
new mobile will only be available from France Telecom shops and other
usual Orange outlets.

   Engraved with the famous Levi Strauss logo, this model is the only
mobile on the market that combines a metal and soft touch finishing.
The new model embodies the spirit of the brand, while offering a range
of multimedia functions: 3G/Edge technology, stereo Bluetooth(TM), USB
2.0 port, modem, slot micro SD, FM radio, 2-megapixel camera with
digital zoom, audio player (MP3), video recorder and player, e-mail,
and so on. With its ultra-compact slider design, the mobile fits even
the tightest pockets.

   The Levi's(R) 3G/Edge will appeal to young Orange customers, who
are attracted by fashionable accessories and multimedia services.

   The launch also sees the release of a new range of universal
accessories, from the Bluetooth(TM) headset, to wrist straps, necklets
and different colours of denim and leather pouches.

   With its latest Levi's(R) mobile, ModeLabs Group has again
demonstrated its capacity to adapt to the needs and the demands of
operators by designing and developing a high-tech product that fits in
perfectly with the range of 3G/Edge mobiles. The product is being
launched as part of the exclusive licensing contract concluded in 2006
with Levi's(R) and further extends the range of Levi's(R) mobile
phones.

   To discover the Levi's(R) 3G/Edge Orange France offer:

   http://www.orange.fr/bin/frame.cgi?u=http%3A//sites.orange.fr/
boutique/files/html/pe_pack_constructeurs_levis.html

   (Due to its length, this URL may need to be copied/pasted into
your Internet browser's address field. Remove the extra space if one
exists.)

   About ModeLabs Group

   ModeLabs Group, which specialises in the design of made-to-measure
mobiles and telecommunications distribution, is a new generation
player in the mobile phone sector. The company designs, develops and
markets mobile phone handsets, accessories and services in an
integrated and flexible manner for mobile phone operators, retailers
and brands.

   Thanks to the combination of its marketing expertise and its
technological know-how, ModeLabs Group is meeting the growing demand
for Telecom market segmentation by giving brands, operators/MVNO or
distributors the opportunity to create their own range of mobile
phones, accessories and services.

   Its activities are organized around two poles:

   ModeLabs Distribution, specialist in the distribution of mobile
telephones and accessories and the number 1 in France.

   ModeLabs Conception, for design and development activities
relating to tailor-made handsets and innovative technological products
in the Bluetooth sector.

   ModeLabs Group is listed on the Euronext-Paris Eurolist.

   ("MDL" code, ISIN code: FR0010060665, SBF 250).

   www.modelabs.com

PRESS RELATIONS
Onzeway
Béatrice PEYRELONGUE, +33 (0) 1 44 90 87 43
beatrice.p@onzeway.com

Copyright Business Wire 2008
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