ADDING MULTIMEDIA Cash-in on Grand Theft Auto IV at Game Crazy

Exclusive, Limited-Edition XBOX 360 Faceplate and 'Extreme GTA IV
Experience' Midnight Launch Events in 10 Markets Kick-Off Release of
Rockstar's Highly-Anticipated Game
WILSONVILLE, Ore.--(Business Wire)--
Snag the goods, grab the cash and catch the getaway flight - all
in one wild night! To celebrate the highly anticipated launch of
Rockstar's Grand Theft Auto IV title, video game retailer Game Crazy
is holding midnight launch events that will give fans first access to
the game, as well as exclusive prizes and limited-edition merchandise,
including a specially designed Grand Theft Auto IV-themed faceplate
for their XBOX 360 consoles.

"New Grand Theft Auto games are always a huge event in the gaming
community and this one is sure to be no exception," said Wes Sand,
senior vice president at Game Crazy. "Rockstar has outdone itself
again by making GTA IV completely immersive and interactive. Our
customers have been eagerly anticipating this game's arrival. This is
a launch they won't forget."

Ten stores in the Los Angeles; Chicago; San Francisco; Detroit;
Seattle; Portland, Ore.; San Diego;

Las Vegas; Austin; and Providence, R.I. markets will hold special
"Extreme GTA IV Experience" events beginning at 8 p.m. local time on
Monday, April 28th. All other Game Crazy stores nationwide will also
host midnight launch events that evening.

Customers who attend one of Game Crazy's "Extreme GTA IV
Experience" events will receive a special text-to-win number that
enters them into a drawing to win two airplane tickets to anywhere in
the U.S. and $1,000 in spending money. The winner will be notified at
the store shortly after midnight on Tuesday, April 29th. All other
Game Crazy stores will have a different text-to-win number for a
similar drawing.

The 10 "Extreme GTA IV Experience" events will be held at the
following Game Crazy locations:

-- 100 East Compton Blvd., Compton, Calif. (Los Angeles,
310.668.9074)

-- 1738 165th St., Hammond, Ind. (Chicago, 219.844.4163)

-- 855 El Camino Real, San Bruno, Calif. (San Francisco,
650.871.8710)

-- 14104 Woodward Ave., Highland Park, Mich. (Detroit,
313.883.0509)

-- 719 Sleater Kinney Road SE, Lacey, Wash. (Seattle,
360.413.7774)

-- 1422 North Lombard, Portland, Ore. (503.286.3759)

-- 3105 El Cajon Blvd., San Diego, Calif. (619.521.4734)

-- 540 N Nellis Blvd., Las Vegas, Nev. (702.437.9902)

-- 903 North IH 35, Bellmead, Texas (Austin, 254.867.8168)

-- 933 Pleasant St., Fall River, Mass. (Providence, 508.235.1093)

Grand Theft Auto IV is rated M for mature audiences. Fans looking
for more information about Game Crazy's launch events in their area
can go to Game Crazy's online store locator.

About Game Crazy

Game Crazy(R) (www.gamecrazy.com) is the nation's second largest
specialty game retailer with more than 580 locations across the
country. Hollywood Entertainment of Wilsonville, Oregon, was acquired
in 2005 by Movie Gallery, Inc. and operates Game Crazy. Movie Gallery,
Inc. is the second largest North American home entertainment specialty
retailer with more than 4,000 stores located in all 50 U.S. states and
Canada.

Cone Inc.
Sarah Panus, 617-939-8367
spanus@coneinc.com

Copyright Business Wire 2008