BoomerTowne.com(TM) Listed as Number One Site for Baby Boomers

* Reuters is not responsible for the content in this press release.

Thu Apr 17, 2008 3:17pm EDT 

PCMagazine.com Ranks BoomerTowne.com as the Leading Site
                    for Nearly 78 Million Americans
MILWAUKEE--(Business Wire)--
In response to continued growth of Internet use by baby boomers
comes an increase in the number of sites that target them. At the top
of that list sits BoomerTowne.com. In a recent feature on
PCMagazine.com, BoomerTowne.com, the informational Web site for all
things baby boomer-related, was featured as the top destination for
social networking, jobs after retirement, travel recommendations and
more -- all specifically designed to cater to the boomer set.

   Milwaukee-based entrepreneur Hershel "Buzz" Peddicord developed
and launched the concept as "the" online destination for the baby
boomer generation in April 2007. The site features a wide variety of
content on topics ranging from health and travel to retirement
planning as well as fun activities, including regular poll questions
along with video and photo contests. A special feature of the site is
its panel of "Towne Council" experts including: travel expert Nan
Zimmerman, financial guru Terry Savage and television personality
Montel Williams, who provide informative articles on their respective
fields of expertise.

   "It's exciting, encouraging and tremendously rewarding to see
BoomerTowne.com recognized as the top destination for baby boomers,"
said Peddicord. "From the start, our goal was to provide a
user-friendly site that provided the most information on topics and
issues faced by baby boomers on a daily basis. I hope the millions of
Americans classified as "boomers" continue to visit the site to find
information specifically targeted to enhance their lives."

   Click here for a complete list of The Top 10 Sites for Boomers.
More information can also be found by visiting BoomerTowne.com

   About BoomerTowne.com:

   BoomerTowne.com, a destination for a generation, is an online
community providing baby boomers with credible resources, content and
advice on everything boomer-related. From information about healthy
living to relationships to healthcare to financial planning and
everything in between, BoomerTowne is THE informational source for
baby boomers.

Laughlin/Constable
Michael Pflughoeft, 414-270-7136
mpflughoeft@laughlin.com

Copyright Business Wire 2008
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