Pinkberry Earns the Live and Active Culture Seal from the National Yogurt Association

Thu Apr 17, 2008 3:56pm EDT

* Reuters is not responsible for the content in this press release.

LOS ANGELES--(Business Wire)--
Pinkberry today announced that the National Yogurt Association has
approved the use of the Live and Active Culture Seal on its frozen
yogurt. The seal certifies that Pinkberry contains a significant
number of live and active cultures - more than 10 million per gram at
the time of manufacture.

   "Pinkberry's uniquely tangy nonfat frozen yogurt has generated a
loyal consumer following in Southern California and New York," said
Ron Graves, chief executive officer of Pinkberry. "We applied for and
received this certification to assure our customers that our product
is and always has been made with real yogurt."

   Pinkberry is nonfat and a good source of calcium. It contains live
and active cultures including Streptococcus thermophilus,
Lactobacillus bulgaricus and Lactobacillus acidophilus.

   "The National Yogurt Association is excited to certify the use of
its Live and Active Culture Seal to Pinkberry frozen yogurt products,"
said NYA President Leslie Sarasin. "We applaud Pinkberry for bringing
a unique, affordable luxury to consumers."

   Pinkberry features three flavors of frozen yogurt - original,
green tea, and coffee - each with the refreshing, Pinkberry signature
tangy taste. A wide range of high quality fruit and creative dry
toppings are the perfect complement to the three flavors.

   Every aspect of the Pinkberry experience is thought through with
the customer in mind - from the engaging store design, to the distinct
taste of the frozen yogurt, to the quality and creativity of the
toppings, to the music, to the interaction with the Pinkberry team
members.

   About the National Yogurt Association

   The National Yogurt Association (NYA) is the national trade
association that represents the growing and innovative industry of
manufacturers, distributors and marketers of Live and Active Culture
yogurt, as well as suppliers of goods and services to the industry.
NYA is dedicated to advancing the interests of the live and active
culture yogurt industry, as well as helping consumers understand the
healthful attributes associated with consumption of these products.
The Association also represents industry among policymakers, the media
and the general public through various legislative, public relations,
regulatory and research activities.

   NYA provides information on a variety of issues affecting the
industry and provides information to consumers on the health aspects
and nutritional properties of live and active culture yogurt. For more
information, please visit the NYA website at www.aboutyogurt.com.

   About Pinkberry

   Pinkberry is frozen yogurt - reinvented. Inspired by European
gelato and frozen yogurt history, America's ice cream pastime, and pop
culture from around the world, Pinkberry creates a communal experience
that indulges the senses. You can personalize Pinkberry's uniquely
tangy non-fat frozen yogurt using a variety of high-quality and
creative toppings. Pinkberry currently has 50 locations throughout
California and New York and is growing rapidly. Get your taste of
swirly goodness by visiting www.pinkberry.com.

Weber Shandwick
Laura Stanford, 714-662-5119
lstanford@webershandwick.com

Copyright Business Wire 2008