Pinkberry Earns the Live and Active Culture Seal from the National Yogurt Association
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LOS ANGELES--(Business Wire)-- Pinkberry today announced that the National Yogurt Association has approved the use of the Live and Active Culture Seal on its frozen yogurt. The seal certifies that Pinkberry contains a significant number of live and active cultures - more than 10 million per gram at the time of manufacture. "Pinkberry's uniquely tangy nonfat frozen yogurt has generated a loyal consumer following in Southern California and New York," said Ron Graves, chief executive officer of Pinkberry. "We applied for and received this certification to assure our customers that our product is and always has been made with real yogurt." Pinkberry is nonfat and a good source of calcium. It contains live and active cultures including Streptococcus thermophilus, Lactobacillus bulgaricus and Lactobacillus acidophilus. "The National Yogurt Association is excited to certify the use of its Live and Active Culture Seal to Pinkberry frozen yogurt products," said NYA President Leslie Sarasin. "We applaud Pinkberry for bringing a unique, affordable luxury to consumers." Pinkberry features three flavors of frozen yogurt - original, green tea, and coffee - each with the refreshing, Pinkberry signature tangy taste. A wide range of high quality fruit and creative dry toppings are the perfect complement to the three flavors. Every aspect of the Pinkberry experience is thought through with the customer in mind - from the engaging store design, to the distinct taste of the frozen yogurt, to the quality and creativity of the toppings, to the music, to the interaction with the Pinkberry team members. About the National Yogurt Association The National Yogurt Association (NYA) is the national trade association that represents the growing and innovative industry of manufacturers, distributors and marketers of Live and Active Culture yogurt, as well as suppliers of goods and services to the industry. NYA is dedicated to advancing the interests of the live and active culture yogurt industry, as well as helping consumers understand the healthful attributes associated with consumption of these products. The Association also represents industry among policymakers, the media and the general public through various legislative, public relations, regulatory and research activities. NYA provides information on a variety of issues affecting the industry and provides information to consumers on the health aspects and nutritional properties of live and active culture yogurt. For more information, please visit the NYA website at www.aboutyogurt.com. About Pinkberry Pinkberry is frozen yogurt - reinvented. Inspired by European gelato and frozen yogurt history, America's ice cream pastime, and pop culture from around the world, Pinkberry creates a communal experience that indulges the senses. You can personalize Pinkberry's uniquely tangy non-fat frozen yogurt using a variety of high-quality and creative toppings. Pinkberry currently has 50 locations throughout California and New York and is growing rapidly. Get your taste of swirly goodness by visiting www.pinkberry.com. Weber Shandwick Laura Stanford, 714-662-5119 email@example.com Copyright Business Wire 2008