Varni Establishes Celsius in Central California

DELRAY BEACH, FL, Apr 17 (MARKET WIRE) --
Celsius Holdings, Inc. (OTCBB: CSUH) announced today their distribution
partnership with Varni Brothers Corp. Celsius(R), the original, great-tasting
calorie
burner, a healthier choice that has been clinically tested and shown to burn
calories by raising metabolism for over a 3 hour period, will be rolling out
in the Central Valley California market.

Varni Brothers has been producing and distributing softdrinks and other
beverages since 1933. Family owned and operated, they carry other well-known
brands such as 7-Up, Snapple, Jones Soda, NOAH'S Spring Water, and Rockstar.

"We were eager to bring the Celsius brand into our portfolio to provide
consumers
in the central valley of California access to this great-tasting, unique
beverage. Celsius contains so many of the nutritional ingredients people are
looking
for today, without the calories. Celsius also provides energy and has the
ability
to actually burn calories. Who could resist all those positive qualities
wrapped up into one great looking package? Celsius fits well among the wide
range
of quality beverage choices we supply throughout our distribution territory. We
believe the time is right for Celsius, and based on our initial sales, it
looks like we have a winner," said Tony Varni, President of Varni Brothers.

Dick McGee, COO of Celsius, added, "As we continue to build momentum on
thewest coast, it helps having partners with such long term experience in not
only their market but also with non-alcoholic beverages. They have strong
relationships with their customers; the retailers that we need, to
continueour growth."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly
owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining
attention in the emerging $36 billion functional food and beverage industry, as
the creator of the negative calorie beverage category and as a pioneer and
leader in developing healthier beverage choices. Celsius, Inc. is building
unique distribution strategies to gain broad penetration in all channels
serving its consumer targets in all geographies. The continued mission of
Celsius,
Inc. is to create healthy refreshment through science and innovation and growth
through passion and integrity. Celsius is available through multiple
channels including grocery, drug, convenience stores, gyms and nutrition stores.
Celsius is proudly carried by fine establishments such as Walgreens, Krogers,
Vitamin Shoppe, Raleys, QFC, Hi-Health, Valero Corner Stores, Diamond
Shamrock, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer,
Discount
Drug Mart, King Soopers, Dillions, Fry's, Smiths, Gelsons, Demoulas Market
Baskets, Bristol Farms and Central Markets. For more information about Celsius
and Celsius, Inc., please visit http://www.celsius.com. For investor
information, please visit http://www.redchip.com.

About Celsius(R)

Celsius is the original, great-tasting, calorie burning beverage. It is a
dietary
supplement that in multiple clinical studies has been shown to burn calories
by raising metabolism for 3 hours. In the most recent study conducted at the
University of Oklahoma and released at the International Society of Sports
Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a
blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B
Vitamins, and Vitamin C. Celsius contains none of the bad ingredients
typically found in many drinks -- no sugar, no carbs, no preservatives, no
high fructose corn syrup, no trans fats, and it has very little sodium.
Celsius is available in 5 great-tasting flavors including Orange, Cola,
Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts
and
are considered forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. These forward-looking statements
contain
projections of Celsius Holdings' future results of operations, financial
position or state other forward-looking information. In some cases you can
identify
these statements by forward-looking words such as "anticipate," "believe,"
"could," "estimate," "expect," "intend," "may," "should," "will," and "would" or
similar words. You should not rely on forward-looking statements because
Celsius Holdings' actual results may differ materially from those indicated
by these forward-looking statements as a result of a number of important
factors.
These factors include, but are not limited to: general economic and business
conditions; our business strategy for expanding our presence in our industry;
anticipated trends in our financial condition and results of operation; the
impact of competition and technology change; existing and future regulations
effecting our business, and other risks and uncertainties discussed in the
reportsCelsius Holdings files from time to time with the Securities and Exchange
Commission. Celsius Holdings does not intend to and undertakes no duty to
update the information contained in this press release.

Contact Info:
Media:
Shep Doniger
561 637 5750
sdoniger@bdcginc.com

Celsius Holdings, Inc.:
Jan Norelid
866 423 5748
jnorelid@celsius.com

Investor Information:
Jan Norelid
561 276 2239
investor@celsius.com

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