Charming Shoppes Mails Letter to Shareholders

Urges Shareholders to Support Company's Board of Directors and VOTE the GOLD
Proxy Card Today

BENSALEM, Pa., April 17 /PRNewswire-FirstCall/ -- Charming Shoppes, Inc.
(Nasdaq: CHRS) a leading multi-brand, multi-channel specialty apparel retailer
specializing in women's plus-size apparel, today announced that it has mailed
a letter to its shareholders from Dorrit J. Bern, Charming Shoppes' Chairman,
President and Chief Executive Officer, and Katherine M. Hudson, Lead
Independent Director, in connection with the Company's Annual Meeting of
Shareholders scheduled for Thursday, May 8, 2008. Charming Shoppes strongly
urges shareholders to re-elect its experienced and highly-qualified directors
-- Dorrit J. Bern, Alan Rosskamm and M. Jeannine Strandjord -- by voting the
GOLD proxy card by telephone, Internet or mail today.
In the letter, Charming Shoppes noted, among other things:

-- Charming Shoppes' Board has a proven record of managing successfully
through challenging retail and economic environments by making tough,
but necessary, decisions to position the Company for sustainable and
profitable growth.
-- In the current environment, Charming Shoppes' Board and management team
are focused on maintaining a solid balance sheet and optimizing cash
flow generation to ensure the Company's continued financial strength
and long-term competitiveness.
-- Crescendo and Myca have offered no new ideas to benefit the Company and
its shareholders and are only advocating a short-term financial
reengineering scheme for Charming Shoppes, including sales of Company
assets and a diversion of cash flow necessary to run its business, all
with the goal of a one-time share buyback.

Charming Shoppes strongly urges shareholders to reject the three
individuals nominated by the dissident shareholder group in opposition to
Charming Shoppes' incumbent directors.
The full text of Charming Shoppes' letter follows:

WHO DO YOU WANT LEADING CHARMING SHOPPES IN TODAY'S
CHALLENGING RETAIL AND ECONOMIC ENVIRONMENT?
SEASONED DIRECTORS AND RETAIL APPAREL EXECUTIVES
OR
OPPORTUNISTIC HEDGE FUND MANAGERS?
WE BELIEVE THE ANSWER IS CLEAR --
SUPPORT CHARMING SHOPPES' BOARD OF DIRECTORS --
VOTE THE GOLD PROXY CARD TODAY

April 17, 2008

Dear Fellow Shareholder:
By now you may have received a letter from a dissident shareholder group
led by two small New York City-based hedge funds, Crescendo Partners and Myca
Partners, operating under the name of "The Charming Shoppes Full Value
Committee." This group has initiated a disruptive proxy contest in an effort
to install three of its hand-picked candidates, including two hedge fund
representatives, onto your Board.
We urge you to reject the dissident group's nominees and re-elect Charming
Shoppes' experienced and highly-qualified directors -- Dorrit J. Bern, your
Chairman and CEO, Alan Rosskamm and M. Jeannine Strandjord -- by signing,
dating and returning Charming Shoppes' enclosed GOLD proxy card today.
YOUR BOARD AND MANAGEMENT TEAM KNOW HOW TO MANAGE SUCCESSFULLY THROUGH
CHALLENGING RETAIL AND ECONOMIC ENVIRONMENTS
Your Board and management team have a proven record of navigating through
difficult economic environments by making tough, but necessary, decisions to
position the Company for sustainable and profitable growth with the goal of
enhancing value for all shareholders.
During the last economic downturn in 2002 and 2003, your Board and
management team implemented a series of initiatives to control inventory,
reduce overhead costs, refocus the growth of core brands through merchandising
and store execution, and further developed Lane Bryant -- Charming Shoppes'
primary growth vehicle today, which had been acquired in 2001. Through these
efforts, from 2003 to 2006, Charming Shoppes successfully increased top-line
growth, improved operating margins from 3.2% to 5.6%, and grew EBITDA margins
from 7.4% to 8.6%. In the three fiscal years following the 2002-2003 downturn,
the Company's share price appreciated 275%, outpacing both our peers (+231%)
and the S&P 500 Index (+50%). In the five fiscal years following the downturn,
Charming Shoppes' stock price increased 105% -- outperforming both its peers
(+43%) and the S&P 500 Index (+63%).
By positioning Charming Shoppes as a strong, healthy competitor with a
leading market position, your Board and management team have demonstrated they
are best-suited to lead the Company in the current environment and enhance
shareholder value in the future.
YOUR BOARD AND MANAGEMENT TEAM HAVE TAKEN
DECISIVE ACTIONS AND ARE COMMITTED TO DRIVING SUSTAINABLE AND PROFITABLE
GROWTH

Over the last year, Charming Shoppes has streamlined business operations,
reduced SG&A expenses and capital expenditures, and improved cash flow. We
have:
-- Consolidated retail operating and marketing functions and eliminated
approximately 200 full-time corporate and field management positions;
-- Commenced a process to close approximately 150 underperforming stores
this year, including about 100 stores at the Fashion Bug chain, as well
as the Petite Sophisticate retail concept;
-- Improved inventory management and implemented aggressive promotional
activities, which resulted in a 19% reduction in same store inventories
for the fiscal year ended February 2, 2008; and
-- Limited the number of planned store openings, which resulted in a
$40 million, or 30%, reduction in the Company's 2008 capital budget
from 2007 levels.

Your Board unanimously believes that continued execution of Charming
Shoppes' focused multi-brand, multi-channel strategy is the best course of
action to strengthen our leadership position in our specialty retail markets,
and thereby enhance long-term shareholder value. We continue to:
-- Focus on our core brands -- Lane Bryant, Catherines and Fashion Bug --
by improving the merchandise selection through a variety of new
initiatives such as Right Fit by Lane Bryant(TM) and Cacique(R)
intimate apparel, Right Fit by Catherines(TM), and securing the
exclusive use of the Gitano(R) brand name for sportswear and footwear
at Fashion Bug;
-- Shift sales and profit mix to higher operating margin brands and
channels; and
-- Utilize our newly launched Lane Bryant catalog business and e-commerce
platform to better serve our loyal and growing customer base.

In the current environment, your Board and management team are focused on
maintaining a solid balance sheet and optimizing cash flow generation, to
ensure the Company's continued financial strength and long-term
competitiveness:
-- We are operating the business with a focus on cash flow generation in
order to maintain significant financial flexibility and appropriate
liquidity;
-- We continue to maintain an optimal and cost effective capital
structure. We refinanced our convertible notes with more cost
effective, longer term convertible debt and decreased our annual
interest expense by over $4 million. This has provided us with new
low-cost 7-year financing that eliminates any short-term refinancing
needs and allows us to focus on operating and business initiatives
without any significant financing limitations; and
-- Over the last 12 months, we have returned significant capital to our
shareholders through the repurchase of $253 million of common stock.

Ask yourself, in today's difficult retail and economic environment, who do
you want leading your Company -- an experienced and highly-qualified Board and
management team with a proven track record of taking decisive actions and
managing through challenging environments, or opportunistic hedge fund
managers who have no large public company retail experience and limited
strategic, operational and management experience? CRESCENDO
AND MYCA OFFER NO NEW IDEAS
FOR CHARMING SHOPPES
We believe the dissident hedge fund group is merely attempting to turn a
quick profit on its Charming Shoppes stock, most of which was bought last
December at prices depressed by the current economic environment.
To date, the dissident group has not articulated any new ideas to navigate
your Company through the current economic environment. Instead, they have put
forth stale rhetoric taken directly out of the activist hedge fund playbook
from the past. The Crescendo and Myca hedge funds -- as they have done at
other publicly-traded companies -- are advocating a short-term financial
reengineering scheme at Charming Shoppes, including sales of Company assets
and the diversion of cash flow necessary to run the business, which we believe
would present significant risk to Charming Shoppes, all with the goal of
having a one-time share buyback.
We believe these highly risky propositions are imprudent, especially in
light of the current environment, and, in our opinion, reflect the dissident
group's lack of understanding of Charming Shoppes, the retail industry and the
credit markets today.
We strongly believe the dissident group's director nominees, if elected,
will seek to advance the hedge funds' risky short-term financial reengineering
scheme and be highly disruptive to the efforts of your Board and management
team to create long-term shareholder value.
PROTECT THE VALUE OF YOUR INVESTMENT
- RE-ELECT YOUR DIRECTORS -
VOTE THE GOLD PROXY CARD TODAY

Your vote is important, no matter how many or how few shares you own. To
vote your shares, please sign, date and return the enclosed GOLD proxy card by
mailing it in the enclosed pre-addressed, stamped envelope. You may also vote
by phone or Internet by following the instructions on the enclosed proxy card.
If you have any questions or need any assistance voting your shares, please
contact MacKenzie Partners, Inc., which is assisting the Company in this
matter, toll-free at (800) 322-2885 or charming@mackenziepartners.com.
On behalf of the Board of Directors, we thank you for your continued
support of Charming Shoppes.
Sincerely,

/s/ /s/

Dorrit J. Bern Katherine M. Hudson
Chairman, Chief Executive Officer and President Lead Independent Director

At February 2, 2008, Charming Shoppes, Inc. operated 2,409 retail stores
in 48 states under the names LANE BRYANT(R), FASHION BUG(R), FASHION BUG
PLUS(R), CATHERINES PLUS SIZES(R), LANE BRYANT OUTLET(R), PETITE
SOPHISTICATE(R) and PETITE SOPHISTICATE OUTLET(R). Apparel, accessories,
footwear and gift catalogs, including the following titles, are operated by
Charming Shoppes' Crosstown Traders: Lane Bryant Woman, Old Pueblo Traders,
Bedford Fair, Willow Ridge, Lew Magram, Brownstone Studio, Intimate Appeal,
Monterey Bay Clothing Company, Coward Shoe and Figi's. Please visit
http://www.charmingshoppes.com for additional information about Charming
Shoppes, Inc.
FORWARD-LOOKING LANGUAGE
This press release contains certain forward-looking statements concerning
the Company's operations, performance, and financial condition. Such forward-
looking statements are subject to various risks and uncertainties that could
cause actual results to differ materially from those indicated. Such risks and
uncertainties may include, but are not limited to: the failure to effectively
implement the Company's plans for consolidation of the Catherines Plus Sizes
brand, a new organizational structure and enhancements in the Company's
merchandise and marketing, the failure to generate a positive response to the
Company's new Lane Bryant catalog and the Lane Bryant credit card program, the
failure to implement the Company's business plan for increased profitability
and growth in the Company's retail stores and direct-to-consumer segments, the
failure to successfully implement the Company's expansion of Cacique through
new store formats, the failure of changes in management to achieve improvement
in the Company's competitive position, the failure to successfully implement
the Company's integration of operations of, and the business plan for,
Crosstown Traders, Inc., adverse changes in costs vital to catalog operations,
such as postage, paper and acquisition of prospects, declining response rates
to catalog offerings, failure to maintain efficient and uninterrupted order-
taking and fulfillment in our direct-to-consumer business, changes in or
miscalculation of fashion trends, extreme or unseasonable weather conditions,
economic downturns, escalation of energy costs, a weakness in overall consumer
demand, failure to find suitable store locations, increases in wage rates, the
ability to hire and train associates, trade and security restrictions and
political or financial instability in countries where goods are manufactured,
the interruption of merchandise flow from the Company's centralized
distribution facilities, competitive pressures, and the adverse effects of
natural disasters, war, acts of terrorism or threats of either, or other armed
conflict, on the United States and international economies. These, and other
risks and uncertainties, are detailed in the Company's filings with the
Securities and Exchange Commission, including the Company's Annual Report on
Form 10-K for the fiscal year ended February 2, 2008 and other Company filings
with the Securities and Exchange Commission. Charming Shoppes assumes no duty
to update or revise its forward-looking statements even if experience or
future changes make it clear that any projected results expressed or implied
therein will not be realized.
ADDITIONAL INFORMATION
On April 2, 2008, Charming Shoppes, Inc. filed a definitive proxy
statement with the Securities and Exchange Commission (the "SEC") in
connection with the 2008 Annual Meeting of Shareholders of Charming Shoppes,
Inc., and began the process of mailing the definitive proxy statement and a
GOLD proxy card to shareholders. Charming Shoppes' shareholders are strongly
advised to read Charming Shoppes' proxy statement as it contains important
information. Shareholders may obtain an additional copy of Charming Shoppes'
definitive proxy statement and any other documents filed by Charming Shoppes
with the SEC for free at the SEC's website at http://www.sec.gov. Copies of
the definitive proxy statement are available for free at Charming Shoppes'
website http://www.charmingshoppes.com. In addition, copies of Charming
Shoppes' proxy materials may be requested at no charge by contacting MacKenzie
Partners, Inc. at 1-800-322-2885 or via email at
charming@mackenziepartners.com. Detailed information regarding the names,
affiliations and interests of individuals who are participants in the
solicitation of proxies of Charming Shoppes' shareholders is available in
Charming Shoppes' definitive proxy statement filed with SEC on April 2, 2008.
SOURCE Charming Shoppes, Inc.

Gayle M. Coolick, Director of Investor Relations of Charming Shoppes, Inc.,
+1-215-638-6955; or Dan Burch or Jeanne Carr, both of MacKenzie Partners,
Inc., +1-212-929-5500; or Matthew Sherman or Andrea Priest, both of Joele
Frank, Wilkinson Brimmer Katcher, +1-212-355-4449