In an Industry First, Primary Residential Mortgage, Inc. Partners With Mortgage Success...

In an Industry First, Primary Residential Mortgage, Inc. Partners With
Mortgage Success Source to Provide Training and Tools to Branches

SALT LAKE CITY, April 17 /PRNewswire/ -- Effective immediately, Primary
Residential Mortgage, Inc. (PRMI) has partnered with Mortgage Success Source
(MSS) to provide PRMI branches nationwide with training and marketing
resources. MSS provides information, advice, and resources to assist in
developing increased loan origination. PRMI is the first mortgage company in
the nation to incorporate these partners simultaneously for the benefit of
their originators.
"Our branch partners at PRMI know that it is our constant focus to bring
additional value to our relationship," says Dave Zitting, CEO and President of
PRMI. "Our partnership with Mortgage Success Source is a valuable asset in
meeting that goal. With the tools and training they provide, they will help
our branches position themselves as the number one mortgage authority in their
respective communities."
Mortgage Success Source is the umbrella company of a recent strategic
partnership between Mortgage Market Guide, LoanToolbox, and The Duncan Group.
The combined companies feature the talents of industry leaders Todd Duncan,
Barry Habib, Sue Woodard, Greg Frost, and Jim McMahan. Each company has
developed market-proven products that help originators retain clients and win
new business.
Under the terms of the agreement, PRMI partners will have free and
complete access to the following MSS products and services:
-- Mortgage Market Guide. The mortgage industry's leader in delivering
real-time, easy-to-understand market data, commentary, and advice.
-- LoanToolbox PlatinumPro. An automated marketing solution, PlatinumPro
helps originators communicate more effectively with current and
potential customers with database management, creative presentation,
and streamlined automation.
-- Full LoanToolbox Suite. PRMI branches will have 6 months free access
to the full LoanToolbox suite of tools. A premier resource for
mortgage originators, LoanToolbox includes the Pyramid of a Complete
LO training; a Media Center; News & Events; and message boards.
-- Training Conference Calls. PRMI branches will participate in training
calls every 6 weeks with the leading mortgage consultants in the
business.

PRMI branches will also have discounted access to the following MSS tools:

-- Mortgage Mastery University. The Duncan Group's Mortgage Mastery
University is an online training tool for mortgage originators
featuring an extensive training curriculum.
-- Certified Scripts for Success. Jim McMahan's Certified Scripts for
Success is a comprehensive system aimed at educating mortgage
originators on "what to say."

ABOUT PRMI
Headquartered in Salt Lake City, Utah, Primary Residential Mortgage, Inc.
(PRMI) was founded by Dave Zitting, Jeff Zitting, and Steve Chapman in 1998.
Serving all segments of the market, PRMI is a privately-held, debt-free
company that focuses primarily on the retail production of traditional
mortgage products. Since its inception, PRMI has evolved from a four-person
business to a nationwide multi-billion dollar operation with 800 employees
working in approximately 200 branches. The company is licensed in 47 states.
Branches operate under the PRMI brand or as DBAs as part of PRMI's division
program.
CONTACT INFORMATION

Dave Zitting
President and CEO
Primary Residential Mortgage
800-255-2792 ext. 1113
http://www.davezitting.com
http://www.branchpartner.com

SOURCE Primary Residential Mortgage, Inc.

Dave Zitting, President and CEO of Primary Residential Mortgage, Inc.,
1-800-255-2792, ext. 1113