Spira Signs Three-Year Agreement To Sponsor Disney's Endurance Series

EL PASO, Texas--(Business Wire)--
Spira Footwear (www.spirafootwear.com) has signed a three-year
agreement with Disney's Wide World of Sports in which Spira will serve
as the official performance footwear sponsor of Disney's Endurance
Series events at Walt Disney World Resort near Orlando, Fla. and
Disneyland Resort in Anaheim, Calif. As part of the agreement, Spira
Footwear will be included in key marketing and promotional efforts for
Disney's Endurance Series. Disney's Endurance Series events include
the Walt Disney World Marathon, which is one of the top marathons in
the U.S., the Expedition Everest Challenge, Disney's Race for the
Taste 10K, The Twilight Zone(TM) Tower of Terror 13K, and the
Disneyland Half Marathon.

"We are excited to have the opportunity to partner with Disney's
Wide World of Sports," Andy Krafsur, CEO of Spira said. "Their brand
is among the strongest in the world and connotes excellence in every
sense of the word." Spira is the company behind an innovation called
the WaveSpring(TM), a patented spring technology that is enclosed in
the heel and/or forefoot of its shoes. Spira elite runners have been
winning or placing in the top three of many national and international
marathons, half marathons and 10K races in the past year, including
Dallas, Detroit, Houston, Atlanta, Ottawa, Los Angeles, Sacramento,
and Istanbul to name a few.

"The spring system not only cushions but also returns energy,
making the shoe more comfortable and allowing runners to run harder
for longer periods of time with less stress on their muscles and
joints," Krafsur said.

The company also produces walking and casual style footwear. "Our
shoes are not only beneficial for elite athletes and serious runners,
but are also wonderful for people who want extra cushioning and energy
return if they are walking or are on their feet for long periods of
time," Krafsur said. "This is a technology that can help people
recover faster from the Disney's Endurance Series races and go on to
enjoy their days and evenings with their families and friends at the
Disney theme parks," said Krafsur.

Spira Footwear
Holly Fields, 915-838-8640
V.P. of Marketing and Public Relations
Mobile: 915-276-9912
or
Andy Krafsur, 915-838-8640
Chief Executive Officer
Mobile: 915-241-0885

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