MySpace India Officially Launches
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MySpace India Partners with Largest Indian TV Network 'Star' for
Original Television Show "Campus Star" on Channel V
MySpace's Global Network Now Includes 29 Fully Localized
Communities in 15 Languages
MUMBAI, India--(Business Wire)--
MySpace (http://www.myspace.com), the world's most popular social
network, today announced the official launch of MySpace India
(http://in.myspace.com), a new dedicated community designed for Indian
users. The launch will be celebrated first in Mumbai with a rock
concert event and party on April 17 at the historic Land's End
Amphitheater and then in Bangalore with a MySpace Developer Platform
workshop on April 21.
MySpace's Chief Operating Officer Amit Kapur
(http://www.myspace.com/amit) and Managing Director of International
Travis Katz (http://www.myspace.com/traviskatz) are on-site for the
official launch and celebratory concert event. Today's announcement
continues MySpace's rapid expansion which includes a network of 29
international territories.
"We're thrilled today to be launching MySpace in one of the
world's most vibrant cultures," said Travis Katz, Managing Director of
International for MySpace. "We will be providing the people of India
the tools they need to live their lives online and empower them with a
launch pad for Indian creators from developers, to musicians to
filmmakers, to showcase their talents on the global stage."
MySpace India will focus on delivering the best possible
experience of content and culture through a range of industry
partnerships and product innovations including an alliance with Star
TV, India's largest television network, to create an original network
television program "Campus Star" featured on Channel V
(http://www.myspace.com/channelv). The new show, currently airing on
television in India, is a nationwide college talent competition
featuring celebrity judges and the voting MySpace audience.
In celebration of the MySpace India launch, the local site will be
hosting an outdoor musical event held at the historic Land's End
Amphitheater where more than 1,000 MySpace users will see live
performances by India's most popular rock bands Pentagram
(http://www.myspace.com/pentagramindia), Super Fuzz
(http://www.myspace.com/thesuperfuzzmusic), and Them Clones
(http://www.myspacethemclones). Following the concert, MySpace will be
hosting an after party featuring additional local acts such as The
Raghu Dixit Project (http://www.myspace.com/theraghudixitproject),
Shaair and Func (http://www.myspace.com/shaairandfunc) and Swarathma
(http://www.myspace.com/swarathmamusic).
On April 21, the MySpace Developer Platform team will be on-site
in Bangalore to welcome local developers onto the open MySpace
platform. As one of the most innovative technical hubs worldwide,
MySpace is committed to working with local developers across India and
empowering them with the necessary tools to build applications for the
site's more than 250 million registers users worldwide. To date,
MySpace has hosted local "devJAM" developer workshops in Beijing,
Tokyo, Seoul, Sydney, London, Berlin, Seattle, Stockholm, and San
Francisco.
"MySpace has become the largest and most dynamic social platform
in the world and continues to be a leader in defining the emerging
global social web," said Chief Operating Officer for MySpace, Amit
Kapur. "We will continue driving innovation and creating
forwarding-thinking business models that foster a more personal,
portable, and collaborative Web as we continue to grow our
international community."
The launch of MySpace India comes on the heels of the recent
MySpace Korea launch which was ushered in earlier this week by CEO
Chris DeWolfe and Travis Katz in Seoul. MySpace Korea, which received
a 400% user sign-up increase since the official launch, features a
unique user interface and product functionality including Mini Logs
(micro-blogging).
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier
lifestyle portal for connecting with friends, discovering popular
culture, and making a positive impact on the world. MySpace has
created a connected global community by integrating web profiles,
blogs, instant messaging, e-mail, music streaming, music videos, photo
galleries, classified listings, events, groups, college communities,
and member forums. MySpace's international network includes more than
25 localized community sites in the United States, Brazil, Canada,
Latin America, Mexico, Austria, Denmark, Finland, France, Germany,
Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, United Kingdom, Australia, India, Japan, and New Zealand.
Fox Interactive Media is a division of News Corp. (NYSE:NWS - News,
NWS.A - News; ASX:NWS - News, NWSLV - News).
MySpace HQ
Tracy Akselrud, 310-969-2813
takselrud@myspace.com
or
MySpace UK
Alice Regester
aregester@myspace.com
or
Vitcom Consulting for MySpace
Natasha Pal, 98210 67146
natasha@vitcomconsulting.com
or
Aditi Chada, 98675 54171
aditi.chada@vitcomconsulting.com
Copyright Business Wire 2008
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