Redesigned Puget Sound Business Journal Launches April 18

First New Look in a Decade Creates Opportunities; Special
Unveiling on April 17
SEATTLE--(Business Wire)--
The most significant redesign in the Puget Sound Business
Journal's history will be unveiled at an exclusive, invitation-only
launch party for key business and community leaders this evening,
hosted by Business Journal Publisher Emory Thomas Jr. The inaugural
redesigned issue, which hits the streets the following day on April
18, will have nearly double the regular distribution through street
teams, targeted drops and a special mailing.

"After a great deal of time in research and planning, including
reader feedback, focus groups, surveys, prototypes and more, we're
excited to share our new look with the community," Thomas said. "We
hope our current and future readers recognize that an updated look
will help to better deliver trends and analysis, while remaining the
top-of-the-line local, breaking business news source they've come to
trust."

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Key changes to the Puget Sound Business Journal beginning April 18
include:

1. BETTER NAVIGATION. To help readers find the best coverage,
"teasers" or index items have been added to all section fronts.
In addition, we upgraded the table of contents and clarified the
page labels.
2. BETTER WAYS TO LEARN WHO'S MAKING NEWS. The new "Newsmakers" index
on the last inside page of the paper offers a quick guide to
every person and company appearing in the week's news stories.
3. BETTER WAYS TO REACH CUSTOMERS. We created new, premium
advertising positions to drive advertisers' messages directly to
the region's top business leaders.
4. EASIER READING. We increased the size of the body copy type to
improve the newspaper's readability.
5. RICHER, MORE INFORMATIVE HEADLINES. Caslon, the new headline font,
is a more efficient typeface, which means we can write more
informative headlines for readers.
6. STRONGER VISUALS. Greater use of visual cues through more charts,
graphs and maps provides more information for readers.
7. BETTER WAYS TO GET CONNECTED. With the new "Readers' Guide,"
readers will know who is covering each sector, what Business
Journal events, nominations and awards are coming up, and how to
reach key newspaper contacts. This content will be updated
weekly.
8. MORE NEWS UPDATES. In a new feature called "Scoreboard," reporters
revisit headlines from a year ago to update them -- noting new
developments and what may be ahead on vital stories.
9. MORE QUICK-HIT NEWS. A new feature, "The Insider," assembles
short, relevant and revealing news breaks.
10. GREATER FLEXIBILITY TO SERVE OUR READERS. We've dissolved many
standard story formats, opening up our ability to play news based
entirely on where it belongs in the paper, and what form it
should take. It's the same strong content as ever -- but
unleashed to serve you better.
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"The redesign gives us new features, better navigation and
stronger visuals, and helps our team tell better stories," said Editor
George Erb. "We'll deliver the exclusive insight and analysis our
readers expect, in a more efficient and authoritative design."

For more information, please visit: www.businessjournal2008.com.

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WHAT: Puget Sound Business Journal Redesign Launch Party
Hosted by Business Journal Publisher Emory Thomas Jr., the
unveiling event is by invitation only and attendees will be
among the very first to see the inaugural redesigned issue of
the Puget Sound Business Journal, which hits streets the
following day. The celebration will include special guests,
such as celebrity chef Tom Douglas cooking up delicious
cuisine, and Business Journal editorial cartoonist Milt
Priggee drawing caricatures.

WHEN: Thursday, April 17, 2008 -- 5:00 p.m. - 7:00 p.m.
(Unveiling at 6:00 p.m.)

WHERE: Please contact Angelynn Talcott, Director of Marketing &
Communications: 206-876-5500 or atalcott@bizjournals.com.

MEDIA INQUIRIES: If you're a member of the press and interested in
attending the unveiling event or scheduling an interview with
Business Journal executives, please contact Angelynn Talcott,
Director of Marketing & Communications, at 206-876-5500 or
atalcott@bizjournals.com. Media representatives must have current
identification with press credentials and need to call in advance to
secure a reservation to attend the event.
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About the Puget Sound Business Journal

Puget Sound Business Journal is the region's premier source of
business information, serving an unparalleled audience of business and
community leaders. In addition to the weekly newspaper, the Business
Journal provides daily updates via its website and e-mail alerts. The
company also plays a vital role in bringing together the area's
leadership community by hosting a wide variety of events throughout
the year, from the quarterly Eastside Executive Forum to the annual
100 Fastest-Growing Companies celebration event. Puget Sound Business
Journal is a unit of American City Business Journals, which operates
41 local business newspapers throughout the United States. Visit Puget
Sound Business Journal on the web at www.pugetsoundbusinessjournal.com
or www.businessjournal2008.com.

Puget Sound Business Journal
Director, Marketing & Communications
Angelynn K. Talcott, 206-876-5463
atalcott@bizjournals.com

Copyright Business Wire 2008