Apple Rush Receives Positive Feedback from Distributors, Retailers at Denver Beverage...

Apple Rush Receives Positive Feedback from Distributors, Retailers at Denver
Beverage Trade Show

BLUE ISLAND, Ill., April 17 /PRNewswire-FirstCall/ -- Apple Rush
(Pink Sheets: APRU) is pleased to announce a very positive reaction to the
sampling of its Apple Rush Organic Sparkling Beverages at the Convenience
Store Trade Show (CSTS, Inc.) held in Denver, Colorado recently. The show is
billed as a 3 in 1 show that covers a general Food & Drink Exposition that
includes the Convenience Store and Hospitality sectors. The show was directed
at Colorado's decision-makers (buyers) for Coffee Shops, Deli's, Restaurants,
Gas Station Convenience Stores and Bars and Liquor outlets (see
http://www.conveniencestoretradeshows.com).
Apple Rush attended the show seeking genuine feedback from the Denver area
retailers in a face to face setting. The Company also identified and
interviewed appropriate distributors for the Apple Rush line in these
discussions. The response from the retailers and distributors to the packaging
and taste of the products was very positive.
Alex Coronado, Sales Manager of Apple Rush, said that "the Colorado market
is accepting our product at the retail level through buyers that we met at the
show. The brand found a significant amount of believers. The retail
decision-makers were eager to recommend distributors they deal with on a daily
basis in their respective markets that they believe will accept our beverage
line. We also interviewed four possible distributors for the Colorado market.
The overall response was favorable for Apple Rush and we are confident that
our brand can develop a good following in the health and lifestyle oriented
greater-Denver market. We plan on making our distributor appointments in
Colorado within the next couple of weeks. The decision-makers' response has
given us the positive feedback that we hoped for."
Apple Rush is also slated for exhibition at the All Things Organic trades
show scheduled April 26th through the 29th 2008, in Chicago, IL (see
http://www.organicexpo.com)
ABOUT APPLE RUSH: Apple Rush Company, Inc. is a producer of 100% organic
juice beverages. The Company markets its products through an extensive
distribution network of nearly 40 Distributors throughout the U.S. and in
foreign markets. The Company's flagship product of lightly carbonated Organic
Apple Rush(TM) sparkling beverages currently has six mainstream flavors in
glass bottles. Five flavors will also be available in cans in mid 2008.
Updated information is available at http://www.applerush.com.
Disclaimer: The Company relies upon the Safe Harbor Laws of 1933, 1934 and
1995 for all public news releases. Statements, which are not historical facts,
are forward-looking statements. The company, through its management, makes
forward-looking public statements concerning its expected future operations,
performance and other developments. Such forward-looking statements are
necessarily estimates reflecting the company's best judgment based upon
current information and involve a number of risks and uncertainties, and there
can be no assurance that other factors will not affect the accuracy of such
forward-looking statements. It is impossible to identify all such factors.
Factors which could cause actual results to differ materially from those
estimated by the company include, but are not limited to, government
regulation; managing and maintaining growth; the effect of adverse publicity;
litigation; competition; and other factors which may be identified from time
to time in the company's public announcements.

Contact: Paul Knopick
E & E Communications
949/707-5365
pknopick@eandecommunications.com

SOURCE Apple Rush Company, Inc.

Paul Knopick of E & E Communications, +1-949-707-5365,
pknopick@eandecommunications.com, for Apple Rush Company, Inc.