Michelin Taps American Le Mans Driver to Stress the Importance of Tire Pressure for...

Michelin Taps American Le Mans Driver to Stress the Importance of Tire
Pressure for National Tire Safety Week
Proper Tire Inflation is the Key to Tire Maintenance and Safety

GREENVILLE, S.C., April 18 /PRNewswire/ -- Michelin and American Le Mans
Series (ALMS) driver, Stefan Johansson, will promote tire safety and
maintenance tips for National Tire Safety Week, April 20-26, 2008, focusing on
proper tire inflation as the number one priority for drivers when it comes to
tire safety and performance. According to the National Highway Traffic Safety
Administration (NHTSA), under inflated tires are the leading cause of tire
failure, which accounts for 660 fatalities and 33,000 injuries each year.
"As a racecar driver, I know first-hand that proper tire maintenance is
critical. Tires ensure my safety and they can greatly affect the performance
of my vehicle, which is why I have a team of engineers on hand to check them
when I pit. Tires are just as important off the track, but nearly 85 percent
of drivers don't check their tire pressure regularly and that's a major
problem," said Stefan Johansson, ALMS driver and father of three who resides
in Sherman Oaks, Calif. "Tires that are not properly inflated wear unevenly,
use more fuel and could fail -- causing a situation such as a blowout."
Michelin encourages drivers to visit www.MichelinMan.com/rotation-reminder
to review its online tire maintenance tips. The site offers a tire rotation
reminder e-mail alert and consumers who sign up for the alert by April 30,
2008 will have an opportunity to participate in the Michelin(R) Be Safe and
Check Your Tires Promotion to win a VIP trip to an American Le Mans Series
race courtesy of Michelin.
"Safety is a core value for the Michelin brand, and beyond obsessively
engineering our products to meet the highest safety standards, Michelin
recognizes it can play a role in educating drivers about the importance of
tire maintenance," said Parmeet Grover, Michelin brand director for Michelin
Americas Small Tires. "Hopefully, our efforts during National Tire Safety
Week and throughout the year remind drivers about the importance of ongoing
tire maintenance -- an essential component to keeping them safe on the road.
This year Michelin is encouraging drivers to pay more attention to their tires
with the Michelin(R) Be Safe and Check Your Tires Promotion which gives them a
chance to win a trip to an American Le Mans Series race if they sign-up for a
free tire rotation reminder at MichelinMan.com."
With many drivers planning spring and summer road trips, Michelin reminds
travelers to follow a three-point checklist that will help maintain optimal
safety on the road and help the environment by increasing fuel efficiency.
-- Check Tire Pressure
Before any long trip and once a month, properly check the pressure of
each tire with a tire gauge. Under-inflated tires will make your tire
wear unevenly and negatively impact performance. In addition, keeping
your tire pressure at the recommended level can boost fuel efficiency
by one mile per gallon. The car maker's recommended tire pressure can
be found in several places, including near the driver's door jamb, on
the glove compartment door or in the owner's manual. Do not inflate
tires to the maximum pressure molded onto the tire's sidewall.

-- Check Tire Tread Depth and Replace Worn Tires
In most states, the minimum legal tread depth is 2/32 of an inch. If
you place a penny with the top of the head facing down into your tires'
shallowest groove and you can see the top of Abraham Lincoln's head,
it's time to replace your tires.

-- Schedule Tire Rotation and Suspension Alignment
Have your car's suspension re-aligned when you buy new tires,
especially if you notice uneven wear or if it's been more then 10,000
miles since your last alignment. Also ask your tire dealer to rotate
your tires every 6,000 to 8,000 miles. Regular rotation extends the
life of your tires which is better for the environment, makes your
vehicle safer and lowers overall tire maintenance costs.

Michelin has a long standing history in motorsports racing and uses
knowledge gained on the track to develop new tire technology that provides
confidence for every driver that chooses Michelin tires for their vehicle.
Michelin's tire expertise has resulted in winning more endurance races than
any other tire manufacturer -- winning 96 percent of all races since the
inception of the American Le Mans Series in 1999.
About National Tire Safety Week
National Tire Safety Week is an initiative backed by the Rubber
Manufacturers Association (RMA) and its members that aims to educate consumers
nationwide about essential tire safety maintenance practices. In its seventh
year, the annual event is part of the "Be Tire Smart -- Play Your PART"
program, a year-round effort designed to help drivers learn the simple steps
they can take to ensure that their tires are in good working condition.
About American Le Mans Series
ALMS sets the stage for the future of the automobile, with races featuring
the world's most highly evolved sports cars pushing the limits of speed,
efficiency and endurance throughout each season. The most esteemed names in
motorsports battle for the ALMS championship every year, not just for the
checkered flag, but for the future of automotive technology.
About Michelin
Dedicated to the improvement of sustainable mobility, Michelin designs,
manufactures and sells tires for every type of vehicle, including airplanes,
automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks,
motorcycles and the space shuttle. The company also publishes travel guides,
hotel and restaurant guides, maps and road atlases. Headquartered in
Greenville, S.C., Michelin North America (www.michelinman.com) employs more
than 22,300 and operates 19 major manufacturing plants in 17 locations.
For more information, visit www.michelinmedia.com .
SOURCE Michelin

Tonya Polydoroff of Michelin North America Inc., +1-864-458-4511,
+1-864-906-0515 mobile, tonya.polydoroff@us.michelin.com; or Adam Paige of
Cohn & Wolfe for Michelin, +1-212-798-9833, +1-646-391-6659 mobile,
adam_paige@cohnwolfe.com