Argentine Wine Route: A Taste of the Good Life

Fri Apr 18, 2008 5:20am EDT

* Reuters is not responsible for the content in this press release.

MIAMI, April 18 /PRNewswire/ -- On the horizon, the Andes mountains. A
shorter distance away, an arid valley seared with furrows where grapevines
grow. On a roadside, the minimalist building of an ultra-modern winery or the
colonial mansion of a traditional winemaker. This is a postcard of Argentina.
And if one looks closely at the balcony of that modern winery or at the patio
of that mansion, a group of visitors can be seen wrapping up their day of
sightseeing: the Wine Route attracts thousands of tourists every year.
    And indeed the range of experiences and the quality of wines to be enjoyed
on this route - which covers 2,000 kilometers and traverses 9 Argentine
provinces - is unique in the world. Even as the visitor follows the process
involved in producing some of the greatest wines of our time, he or she can
also enjoy the beauty of the land where the grapes are grown.
    Tourists on the Wine Route travel to the Calchaquies Valleys, an area of
reddish landscapes where the pre-Columbian influence still is stamped on the
faces of the inhabitants; it is there that the world's highest vineyards can
be found. The route will also take them to Salta, where the exceptional
Torrontes wine is produced, and to Neuquen, a new wine frontier driven by the
Patagonian winds. And, of course, the route will make a stop in the classic
winegrowing region of Mendoza, cradle of some of the famous Argentine Malbec.
    "In 2007, we've seen an increase in the number of passengers who are going
to Argentina not only from November to March, the biggest months, but
throughout the entire year, attracted by the possibility of trying some of the
world's best wines," Domenico Matinata, American Airlines' regional director
for South America, said.
    Among those exploring the Wine Route, the presence of U.S. tourists is
particularly noteworthy, a phenomenon that goes hand in hand with the rise in
wine consumption in that country. At present, the United States is the world's
second-leading wine consumer.
    "From north to south, the Argentine Wine Route offers a unique experience
amid a backdrop of varied geography and spectacular scenery, further enhanced
by the extraordinary warmth and efficiency of the people who attend to the
travelers," said Carina Valicati, the Argentine Tourism Secretariat's wine
tourism coordinator.
    Media Contact:  Moira Pino
                    moira.pino@newlink-group.com
                    786-522-0174


SOURCE  Argentine Tourism Secretariat

Moira Pino for Argentine Tourism Secretariat, moira.pino@newlink-group.com,
+1-786-522-0174
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