Natasha Bedingfield Goes Mobile with Verizon Wireless for the British Sensation's...

Mon Apr 21, 2008 8:30am EDT

* Reuters is not responsible for the content in this press release.

Natasha Bedingfield Goes Mobile with Verizon Wireless for the British Sensation's First Ever U.S. Concert Tour

   Special Guests The Veronicas and Kate Voegele; Fans Enter to Win
   "Pocketful of Sunshine" Duet Contest; Grand Prize Winner Performs
                         Onstage with Natasha
BASKING RIDGE, N.J.--(Business Wire)--
The UK's biggest female star, Natasha Bedingfield, is launching
her first-ever headlining U.S. tour with a 20-city schedule that kicks
off in Myrtle Beach, S.C., on May 21. The British songstress, whose
albums have sold in excess of 6 million worldwide, has joined forces
with Verizon Wireless to further connect with fans via mobile
technology. Bedingfield, whose "Unwritten" was the first single by a
British female to hit No. 1 on the U.S. Billboard pop chart in 19
years, has long made female independence and inspiration the subject
of her songs. Her tour includes support from two strong female acts,
the Veronicas and Kate Voegele. Tickets for Natasha Bedingfield's
Verizon VIP Tour are on sale at www.Livenation.com. In addition, lucky
Verizon Wireless customers who download Natasha's content via their V
CAST-enabled handsets will have a chance to win a pair of tickets sent
directly to their phones.

   "Nothing is more exciting than taking it to the stage and
performing my songs live," Natasha Bedingfield says. "Having toured
around the world, I couldn't be more thrilled to finally be embarking
on my first tour of the U.S. with Verizon, who is always at the
forefront of mobile technology and great new music. It's going to be a
wicked summer run."

   "This is a tour that spotlights smart, strong young artists doing
what they do best," says Ed Ruth, director of digital music for
Verizon. "Natasha Bedingfield, the Veronicas and Kate Voegele are
representatives of a new generation of talented female artists
speaking out on what's important to them, and mobile technology is a
big part of that movement. Verizon Wireless delivers the opportunity
for all three artists to interact directly with fans, who can download
their music, get tickets to the show and create an on-going dialogue
with both before and after their performance."

   Verizon Wireless extends the Natasha Bedingfield experience before
and after each show by delivering the following at each venue:

   The Natasha Bedingfield Experience

   Twenty customers who download Natasha Bedingfield music, ringtones
or ringback tones will be automatically entered into a sweepstakes to
win a chance to meet Natasha in person. These lucky winners will enjoy
a special session with Natasha as she takes group photos, performs
acoustically and answers fans' questions. It's the ultimate backstage
experience.

   Duet Contest

   Fans will have a shot at their 15 minutes of fame with the
"Pocketful of Sunshine" Duet Contest. By creating a thirty-second
video or audio clip of their rendition of "Pocketful of Sunshine,"
fans can submit their video online to become one of the finalists at
www.VerizonVIPtour.com. Five finalists per concert city will record
their duet on Verizon Wireless' mobile recording studio bus. Entries
will be judged by Natasha, and the grand prize winner will be selected
to record a duet with her and perform live onstage in front of family
and friends.

   Green Screen

   At select shows, fans have the opportunity to star in a music
video with an image of Natasha virtually via a green screen. Fans can
choose to appear as though they are performing "Pocketful of Sunshine"
with Natasha. Video clips will be sent directly to fans via their
mobile phones to share with their friends.

   Mobile Tickets

   Verizon Wireless customers in each of the tour cities who have
downloaded any type of Natasha Bedingfield mobile content from V CAST
will be entered for a chance to win one of 25 pairs of tickets. These
loyal customers and fans will receive a mobile ticket sent directly to
their phones that is good for two seats to the hottest show in town.

   Song ID

   Song ID Stations will be set up at each venue to demonstrate to
fans how to use V CAST Song ID to listen to any Natasha Bedingfield
song and discover the title, artist and album info for free. Fans can
identify any song and then easily purchase it, the matching ringtone
or ringback tone with just one click.

   The Natasha Bedingfield VIP tour is in support of her latest
album, Pocketful of Sunshine, which has already spawned the hit
singles "Love Like This" (featuring Sean Kingston) and the title
track. Her first album, Unwritten, made her something of an overnight
success in the UK and Europe with Top 10 hits, "Single," "These Words"
and the title track. Bedingfield has taken the U.S. by storm as well,
especially with Pocketful of Sunshine, which was No. 3 on Billboard's
Top 200 during its first week, making it the highest album debut of
her career. "Unwritten" was the most played song of 2006/2007 and is
the theme song for the hit MTV show "The Hills."

   The Veronicas, 23-year-old Australian twin sisters Lisa and
Jessica Origliasso, have become major stars thanks to their catchy
pop-punk debut album, 2006's The Secret Life Of... which has sold over
1 million units worldwide and their latest CD, the electro-rock Hook
Me Up, which will be released in the U.S. by Sire Records this summer.
With its minimalist beats, killer hooks and sassy vocals, Hook Me Up
has already scored two Top 5 singles and gone multi-platinum Down
Under. A welcome addition to Natasha's tour, the Veronicas have
received raves for their recent live shows in Los Angeles and in New
York. As Blender.com noted of an April show in Manhattan, "These girls
can sing. And they flip off rock-star moves with the ease of
stadium-trained pros."

   Entertainment Weekly recently spotlighted Kate Voegele as being
among the best of "the new golden age of female singer-songwriters"
and Billboard hailed her as "An Artist to Watch in '08." And with good
reason: Voegele's MySpace/Interscope debut, Don't Look Away, is
generating major heat, going Top 5 on Billboard's Digital Album Chart.
In addition, the number of song plays on Voegele's MySpace page has
hit the jaw-dropping 15 million-plus mark. Voegele, who has shared
stages with the likes of Dave Matthews, the Wreckers and John
Mellencamp, performed at two consecutive Farm-Aid concerts and played
to packed houses at clubs and theaters nationwide, has a recurring
guest-starring role on The CW Network's hit TV series "One Tree Hill."
The 21-year-old singer-songwriter/guitarist plays Mia, and over the
course of a recent multi-episode arc, performed several songs from her
strikingly radiant album, including the lead single "Only Fooling
Myself."

   Fans can download Natasha's songs, including her latest single,
"Pocketful of Sunshine," as ringback tones, true tones and full-song
downloads, both over-the-air and on their PCs via V CAST Music.
Customers will be charged $1.99 per megabyte for data usage when
downloading ringtones or ringback tones. However, megabyte pricing is
not charged for downloading music, or text, picture and video
messaging.

   For more information on mobile music from Verizon Wireless, visit
a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or visit
www.verizonwireless.com/music. For information on Natasha Bedingfield,
visit www.VerizonVIPtour.com. For information on the Veronicas, visit
www.theveronicas.com. For information on Kate Voegele, visit
www.katevoegele.com.

   Schedule for the Natasha Bedingfield Verizon VIP Tour, with
special guests the Veronicas and Kate Voegele:

-0-
*T
Date            Location                 Venue
May 21          Myrtle Beach             House of Blues
May 23          Orlando                  House of Blues
May 27          Atlanta                  Variety Playhouse
June 2          Cleveland                House of Blues
June 3          Indianapolis             Egyptian Room
June 4          Detroit                  St. Andrews
June 6          Cincinnati               Bogarts
June 8          St. Louis                The Pageant
June 10         Dallas                   House of Blues
June 11         Houston                  Verizon Wireless Theater
June 16         Philadelphia             TLA
June 17         Baltimore                Rams Head Live
June 20         Atlantic City            Borgata Music Box
June 25         New York City            Irving Plaza
June 30         Denver                   Gothic
July 2          Las Vegas                House of Blues
July 5          San Diego                House of Blues
July 7          Anaheim                  House of Blues
July 9          Los Angeles              House of Blues
July 10         San Francisco            Fillmore
*T

   About Verizon Wireless

   Verizon Wireless operates the nation's most reliable wireless
voice and data network, serving 65.7 million customers. Headquartered
in Basking Ridge, N.J., with 69,000 employees nationwide, Verizon
Wireless is a joint venture of Verizon Communications (NYSE: VZ) and
Vodafone (NYSE and LSE: VOD). For more information, go to:
www.verizonwireless.com. To preview and request broadcast-quality
video footage and high-resolution stills of Verizon Wireless
operations, log on to the Verizon Wireless Multimedia Library at
www.verizonwireless.com/multimedia.

Verizon Wireless
Brenda Boyd Raney, 908-559-7518
Brenda.Raney@verizonwireless.com
or
Sony BMG Music for Natasha Bedingfield
Tara Melega, 212-833-7707
Tara.Melega@sonybmg.com
or
The Door for Natasha Bedingfield
Lois Najarian, 646-831-0745
Lois@TheDooronline.com
or
B/W/R Public Relations for Kate Voegele
Michael Moses, 310-248-6171
mmoses@bwr-la.com
or
Sire Records for the Veronicas
Nikki Herceg, 615-214-1489
Nikki.Herceg@wbr.com

Copyright Business Wire 2008
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