More Than a Quarter of a Million Trees to Be Planted on Behalf of Car Insurer's Customers

Progressive Plants Trees in National Forests--and Offers a
Discount on Rates--to Thank Customers Who Choose to Do Business
Electronically Versus With Paper
MAYFIELD VILLAGE, Ohio--(Business Wire)--
To thank customers who opt to use less paper and do business
electronically, Progressive will plant more than a quarter of a
million trees in U.S. National Forests countrywide. Also, this month,
Progressive began offering a discount to customers who choose to go
paperless.

The program is simple: customers can choose to enroll in the
company's Paperless Policy option and opt to receive just bills, or
bills and policy documents, electronically. If they do, Progressive
will plant a tree in their honor.

Most of the trees will be planted later this year--with the help
of the Arbor Day Foundation--in U.S. National Forests damaged by
wildfires, insects or disease.

"This program is a win-win for everyone. Trees are saved and
forests restored, and customers eliminate clutter, have increased
security, and get faster delivery of important documents," said
Christine Johnson, Progressive's customer experience manager. "We can
also reduce our costs by conserving resources used to print and ship
bills and other policy documents--while also doing our part to help
the environment and improve the customer experience."

The Paperless Policy option is available to all Progressive
private passenger auto customers--whether they bought directly from
the company or through one of the more than 30,000 independent
insurance agencies that represent it.

The paperless discount is currently available in Colorado; more
states will be added throughout the rest of the year. Customers who
buy from an independent agent will receive a 5 percent discount; those
who buy from Progressive directly will receive, on average, a 3
percent discount.

About Progressive

The Progressive Group of Insurance Companies, in business since
1937, is the country's third largest auto insurance group and largest
seller of motorcycle and personal watercraft policies based on
premiums written, and is a market leader in commercial auto insurance.

Progressive is committed to becoming consumers' #1 choice for auto
insurance by providing competitive rates and products that meet
drivers' needs throughout their lifetimes, superior online and
in-person customer service, and best-in-class, 24-hour claims service,
including its concierge level of claims service available at service
centers located in major metropolitan areas throughout the United
States.

Progressive companies offer consumers choices in how to shop for,
buy and manage their auto insurance policies. Progressive offers its
products, including personal and commercial auto, motorcycle, boat and
recreational vehicle insurance, through more than 30,000 independent
insurance agencies throughout the U.S. and online and by phone
directly from the Company. Private passenger auto products and prices
are different when purchased directly from Progressive or through
independent agencies. To find an agent or to get a quote, go to
www.progressive.com.

The Common Shares of The Progressive Corporation, the Mayfield
Village, Ohio-based holding company, are publicly traded at
(NYSE:PGR).

About The Arbor Day Foundation

The Arbor Day Foundation is a nonprofit, conservation and
education organization of nearly one million members, with a mission
to inspire people to plant, nurture, and celebrate trees. More
information on the Foundation and its programs can be found at
arborday.org.

Progressive PR
Kathy Bell, 440-395-0898

Copyright Business Wire 2008