TriviaTown.com Launches First Social Media Site for Online Trivia

Broadest & Deepest Categories of Original Trivia Questions in
World
METUCHEN, N.J.--(Business Wire)--
TriviaTown.com, the leading social media site for online trivia,
today announced the public launch of its site. The social media site
brings the broadest and deepest offering of original trivia in the
world, offering over 137,000 questions across 645 categories. Members
- or "citizens" can customize their trivia games and engage in a
competitive trivia experience that has endless possibilities.
TriviaTown.com has been in a beta since January 2008.

"Trivia is not static - it is evolving and being created as events
happen in the world, said Joe Ziznewski, CEO of TriviaTown.com.
"Trivia competition is intuitively interactive and TriviaTown.com
leverages Web 2.0 technologies to provide current and relevant trivia
- bringing an experience to players that is unmatchable in the
physical world. Since the beta launch in January, our membership has
grown rapidly and user feedback has been extremely positive."

"I love your site! It's like Facebook meets Wikipedia for trivia,"
said Amir Patel, TriviaTown.com citizen. "My wife has always joked
with me that I am a wealth of worthless information...but now I can
tap into all those random facts in my head and actually win prizes for
them."

Every month 200 million people engage in casual online gaming.
However, in spite of the fact that trivia-based television shows and
board games have enjoyed extraordinary success, until now a vast,
real-time library of trivia questions has not existed online. With the
launch of TriviaTown.com, citizens can customize their trivia games,
keep track of detailed statistics, build their profiles, create and
share their own trivia and engage each other in competitive gameplay.
Citizens earn "Trivium" - TriviaTown.com's currency - as they play,
which is saved to purchase raffle tickets for prizes that range from
an iTunes gift card to the Nintendo DS.

The highly engaged experience born out of the rich content and
interactive capabilities on TriviaTown.com presents unique
opportunities for advertisers to communicate with members and become
part of the gameplay. The TriviaTown.com platform offers different
options for content driven advergaming opportunities and partnerships
for brand advertisers. The vast offering of official and co-branded
content, along with addictive gameplay, will propel interaction to
create a more dynamic community with infinite options for customizable
gameplay.

For more information on TriviaTown.com go to www.TriviaTown.com.

About TriviaTown.com:

TriviaTown.com is the leading social media site for online trivia.
With over 137,000 questions spanning 645 different categories, the
site offers a rewards-based environment with the broadest and deepest
categories of original questions. Citizens of TriviaTown.com access
the ultimate online trivia gameplay experience with citizen generated
content, interaction and competition - an experience unlike trivia
games in the physical world. The company also offers unique marketing
opportunities for partners to immerse their brands in citizen
experiences. TriviaTown.com is a privately funded and privately held
company in Metuchen, New Jersey. To learn more visit
www.TriviaTown.com.

Kel & Partners
Elizabeth Flannery, 617-833-9327 (cell)
Elizabeth@kelandpartners.com

Copyright Business Wire 2008