Multilingual Social Network XIHA Life Creates Cross-Cultural Connections

Targeted at People Living Outside Their Home Country, XIHA Life Allows
Efficient Communication and Content Sharing Across Cultures and Language
Barriers

SAN FRANCISCO, April 23 /PRNewswire/ -- XIHA Life
(http://www.xihalife.com/), a new social network targeted at multilingual
people living outside their home country, introduced new features at the Web
2.0 Expo. For the first time, social network users can select multiple
languages to communicate and share content with, enabling multicultural
communities to form across the globe.
"Online social networking is obviously proven to be much more than a fad;
it's a global phenomenon bringing people together and creating new type of
media and communication networks," says Jani Penttinen, the Co-Founder and
CTO at XIHA. "However, after going through all the leading services, we
discovered a serious flaw which is common to all of them. As users typically
can only select one primary language, user communities are formed around a
single language. In XIHA Life, users can simultaneously select as many
languages as they know or want to learn. Our technology platform recognizes
and filters the languages, so that the user generated content is displayed
based on the language preferences."
XIHA Life features include user homepages, blogging and photo sharing
tools, as well as versatile ways to integrate content with other social media
websites. To counter the industry-wide problem of monetizing social networks,
XIHA Life has a popular digital content store with fun products relevant to
the users. The web service is localized to over 20 languages, and the
company's target is to expand to a 100 languages during 2008. XIHA Life
visitors come from all over the world, the biggest countries being United
States, China, Brazil, France and Spain.
XIHA Ltd
http://corp.xihalife.com/
XIHA Life is developed and operated by XIHA Ltd, a Helsinki,
Finland-based startup company founded in 2007. Co-Founder and CTO Jani
Penttinen has 15 years of experience in the gaming industry, including
companies such as Remedy Entertainment and Electronic Arts. He has previously
founded two startups in the U.S. and one in China. The name XIHA comes from
Chinese and means 'fun' and 'happy' - a name invented by the company's other
founder Xiaowen "Wen" Sun, a Chinese entrepreneur who currently lives in
Finland.
Press contact information
Juhani Polkko
VP Business Development
E-mail juhani@xihalife.com
Tel. +358-40-543-0825

SOURCE XIHA Ltd

Press contact information: Juhani Polkko, VP Business Development, E-mail
juhani@xihalife.com, Tel. +358-40-543-0825