Hero Nutritionals Introduces a New Adult Vitamin for the Taste Buds

SAN CLEMENTE, Calif., April 23 /PRNewswire/ -- Heeding the voice of the
public, Hero Nutritionals, Inc. is launching Slice of Life, a complete line of
gummy vitamins for adults. Hero Nutritionals, manufacturer of Yummi Bears, the
original gummy vitamin delivery system, reacted to an ever growing demand from
moms buying Yummi Bears, for an adult version of the product identified as the
taste leader in the category. Yummi Bears is the nation's #1 & best tasting
gummy vitamin for children and the new Slice of Life brand is bringing that
taste expertise to an adult vitamin.
"Our customer care team reported that mom after mom would rave about how
easy it was to get their kids to take vitamins thanks to Yummi Bears. They
would invariably end conversations by inquiring about a similar product for
themselves," stated Jennifer Hodges, founder and CEO of Hero Nutritionals. "We
continually strive to bring innovative products to market that address the
nutritional needs of children, tweens and adults. This direct demand from the
market ideally matched our corporate culture," concluded Ms. Hodges.
Slice of Life offers five different products all aimed at heart and
cardiovascular health with metabolism boosts and antioxidants. The Slice of
Life family includes Multivitamin with Lycopene, Vitamin C with Pomegranate,
the full complement of Omegas including 3, 6 & 9, CoQ10 and Energy with B12.
All are gluten free and allergen free. They contain no wheat, yeast, rice,
milk or soy and create a powerful alternative for adults with allergies or
food ingredient challenges.
Specifically, the full spectrum multivitamin and mineral blend complements
one's diet and the addition of Lycopene delivers the same benefit as eating
red fruits. Vitamin C with Pomegranate helps reduce LDL or "bad" cholesterol.
The Omegas regulate metabolism and help lower cholesterol. According to the
American Heart Association, "Omega 3 fatty acids benefit the heart of healthy
people, and those at high risk of cardiovascular disease." CoQ10 is critical
in assisting the body in cell regeneration. Finally, Energy with B12 boosts
metabolism while promoting a healthy nervous system.
Hero Nutritionals, the leader in children's vitamins & supplements
continues to expand its innovative and unique delivery systems to address
proper nutrition and vitamin deficiencies, flagging energy levels, low fruit
and vegetable intake and calcium deficiency.
SOURCE Hero Nutritionals, Inc.

Kristi Mulrean, +1-760-936-3795, for Hero Nutritionals, Inc.