Pretzelmaker / Pretzel Time Celebrate National Pretzel Day, April 26th

Thu Apr 24, 2008 7:02am EDT

* Reuters is not responsible for the content in this press release.

First One-Hundred Patrons to say 'Combo Crazy' Get a Free Pretzel

NEW YORK, April 24 /PRNewswire-FirstCall/ -- NexCen Brands, Inc.,
("NexCen") (Nasdaq: NEXC), parent company of Pretzelmaker and Pretzel Time,
has announced that participating Pretzelmaker and Pretzel Time stores in the
United States will be giving away free pretzels to the first one-hundred
patrons who say "combo crazy" at the counter on April 26th, National Pretzel
Day -- limit one per customer. The giveaway is an impromptu contest to
celebrate National Pretzel Day, and to support the brands' current Combo Crazy
sweepstakes promotion. Sweepstakes participants will have the chance to win
the ultimate home entertainment combo, which includes a 42" Samsung(R) LCD TV,
Nintendo Wii(R), and a Guitar Hero(TM) game pack.
    "The Pretzelmaker and Pretzel Time brands are about freshness and fun,"
states Robert D'Loren, President and CEO of NexCen Brands Inc, "and National
Pretzel Day provides us with an opportunity to treat our loyal customers to
fresh pretzels in a fun context."
    The Combo Crazy Sweepstakes began on February 7th and will run through May
15, 2008. For more information on the promotion visit www.combocrazy.com
    Pretzelmaker & Pretzel Time (www.pretzeltime.com)
    Pretzelmaker and Pretzel Time introduced their famous soft pretzel in 1991
and have grown to become leaders in the soft pretzel category, specializing in
offering steaming hot, fresh-baked, fresh twisted pretzels, pretzel dogs,
freshly squeezed lemonade, and cold beverages all over the world. Pretzel Time
operates over 190 stores located in 30 states and five international
locations. Pretzelmaker stores can be found in over 190 locations in 33 states
and two countries.
    NexCen Brands, Inc. (www.nexcenbrands.com)
    NexCen Brands, Inc. is a vertically integrated global brand management
company focused on assembling a diversified portfolio of intellectual
property-centric companies operating in the consumer branded products and
franchise industries. The Company owns, licenses, franchises and markets a
growing portfolio of consumer and franchise brands including The Athlete's
Foot(R), Bill Blass(R), Great American Cookies(R), MaggieMoo's(R), Marble Slab
Creamery(R), Pretzel Time(R), Pretzelmaker(R), Shoebox New York(TM) and
Waverly(R).
    The Company licenses and franchises its brands to a network of leading
retailers, manufacturers and franchisees that includes every major segment of
retail distribution from the luxury market to the mass market in the U.S. and
in over 50 countries around the world, and consists of approximately 1,900
franchised stores. NexCen, through its information technology, franchisee
support systems and advertising, marketing and public relations team, markets
its brands to continually drive greater consumer awareness and brand equity
for each of its brands. NexCen touches nearly every aspect of a consumer's
lifestyle from the food they eat to the furnishings in their homes and the
clothes and footwear they purchase.
    Media Contacts:
    Brian Smith                    Steven Rice
    Ogilvy Public Relations        Ogilvy Public Relations
    404-881-2320                   404-881-2317
    brian.smith@ogilvypr.com       steven.rice@ogilvypr.com

SOURCE  NexCen Brands, Inc.

Brian Smith, +1-404-881-2320, brian.smith@ogilvypr.com, or Steven Rice,
+1-404-881-2317, steven.rice@ogilvypr.com, both of Ogilvy Public Relations,
for NexCen Brands, Inc.
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