Latina's Fulfillment Business, Riverplate Inc., Fulfills Dreams - Six Months After...

Latina's Fulfillment Business, Riverplate Inc., Fulfills Dreams - Six Months
After Fire
Daniela Rodriguez, an entrepreneurial phoenix, rose from the ashes of a fire
last fall and this year soared to success. Great story for May, International
Victorious Woman Month.

SUN VALLEY, Calif., April 24 /PRNewswire/ -- Hispanic
business-owner Daniela Rodriguez, of Riverplate Inc.
(http://www.riverplatefulfillment.com/), the fulfillment service leader,
dreamed of having her own fulfillment warehouse and shipping business, but
never dreamed that the warehouse would go up in smoke during the Santa Ana
winds and heat wave in October 2007. Four days, after an electrical fire
destroyed the 12,000 square foot rented warehouse, she had the keys to a new
warehouse, while clients shipped new stock.
"I couldn't let the fire stand in my way. I couldn't give up. I had
employees with families who were counting on me," said Rodriguez, "My clients
said 'We can't survive without you. You have to come back.'"
To get the orders out in the new warehouse, her female employees were
creative and did what was needed, including operating the forklift and driving
the big rig truck. Rodriguez says her success is due to her employees who go
the extra mile because she honors their excellent service, provides support
and a social atmosphere, including birthday parties. In a business where
charge-backs can destroy a client's reputation, Riverplate employees always
fill orders perfectly.
Rodriguez, 43, is no stranger to adversity, when her electrician husband
was injured in 1996 and she needed to support her children, she started a
trucking business, after someone gave them a 24 foot truck. Rodriguez
successfully attracted shipping clients and subcontracted trucks to build the
trucking business, eventually landing a warehouse in 2004, servicing
businesses in Southern California and Los Angeles. She had the foresight to
acquire fire insurance that covered salaries and the tenacity get through the
claim process, using credit cards and ingenuity to recover business. She is a
fine example of a victorious woman for International Victorious Woman Month,
May.
"Recently, we had the best month-ever in our history," said Rodriguez,
whose clients are experiencing strong sales during an economic downturn, "It's
all about great customer service.'
Rodriguez is available for interviews in-person in Los Angeles County and
via phone across the US.
Contact: Kim McGinnis, Avenstar Enterprises (805) 277-9136
pr@avenstar.nethttp://www.avenstar.net
SOURCE Riverplate Inc.

Kim McGinnis of Avenstar Enterprises, +1-805-277-9136, pr@avenstar.net, for
Riverplate Inc.