Awareness, Inc. Powers New Online Web Presence for Earth Knowledge

WALTHAM, MA, Apr 24 (MARKET WIRE) --
Awareness, Inc. today announced that its Enterprise Social Media is powering
Earth
Knowledge's new website, which leverages social media tools including
geo-tagging to
make environmental information more accessible and customizable for clients,
stakeholders and the general public.

Earth Knowledge, Inc., headquartered in Tucson, Arizona, is a leader in
integrating and disseminating earth and environmental science knowledge. Earth
Knowledge helps communities, businesses and governments maintain the balance
between consumption and preservation of the Earth's resources. The company's
website empowers Earth Knowledge clients and the public to keep current on the
latest news, data, and commentaries through the use of Google Maps and other
Google-based mapping technologies. The company also provides customized
websites for clients, integrating diverse environmental information to address
specific
organizational interests and needs.

Earth Knowledge worked with Awareness' Enterprise Social Media platform,
which provides a host of enterprise-ready, Web 2.0 community technologies, to
create a website that is a resource for their clients in addition to
consumers looking for more information on environmental issues. This
knowledge portal is a way for Earth Knowledge to help facilitate the ongoing
conversation about the Earth and the environment. In addition, Earth
Knowledge provides commentary on the user generated content, posted to the
site by experts including Earth Knowledge co-founder Frank D'Agnese.

"By integrating trusted information sources and responsible science, we
provide the basic tools required to make sound decisions. Our goal is to
help build strong communities and businesses while simultaneously caring for the
planet," said Julia Armstrong D'Agnese, Earth Knowledge's CEO and co-founder.

"Our new site gives Earth Knowledge clients, stakeholders and anyone else
concerned about the environment access to important information about issues
that affect them," said Frank D'Agnese, Earth Knowledge's president and
co-founder.
"The kind of scientific research and information we uncover can often be hard to
find, so our goal is to build a bridge between the scientific community and
the people the research impacts. Since these issues are often tied to specific
locations, the ability to organize content geographically is extremely valuable
because it allows users to find information that affects them by location.
The Awareness platform provides a unique and incredibly dynamic way for clients
to
manage this content and allows broad participation from organizations,
stakeholders and the public."

"It's been a pleasure to work with Earth Knowledge and build their
community,"
said John Bruce, CEO, Awareness. "They've been an Awareness customer for some
time,
and this new community is actually the second major release we've built for
them. It shows how adaptive our platform is in providing multiple ways for
participants to interact, while the underlying content is managed in a uniform
way.
This allows us to add features that stimulate continued participation and
encourages users to participate with the same content in new ways. We're
excited that we are not only helping Earth Knowledge grow their business, but
also involved in a project that helps the planet."

About Earth Knowledge, Inc.

Earth Knowledge develops pioneering ways of integrating and disseminating
earth and
environmental science information for business and community leaders,
scientists,
public institutions, and the consumer. It provides these knowledge integration
services through sophisticated client consulting and its novel web-based
services. The focus of Earth Knowledge's services is on effectively drawing
experts and decision-makers together to create cooperative and collaborative
solutions
that help the Earth's communities thrive. This approach has informed
important decisions by the City of Las Vegas, the U.S. Department of Energy, the
State of Nevada, and numerous other groups throughout the United States.
Find out more at www.earthknowledge.net/home.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities.
These online
communities let customers, prospects, employees and partners connect with each
other and share content. At the core of the Awareness solution is an on-demand
social media platform that combines the full range of Web 2.0 technologies --
blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging,
photos, videos, mapping, etc. -- with security, control, and content
moderation. Awareness builds these features into complete communities for
companies, or customers use the Awareness API and widgets to integrate Web
2.0 technologies into their own web properties. Major corporations such as
McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter
& Gamble use Awareness to build brand loyalty, generate revenue, drive new
forms of marketing, improve collaboration, encourage knowledge-sharing and build
a
"corporatememory." Find out more at http://www.awarenessnetworks.com.

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Earth Knowledge Contact:
Julia Armstrong D'Agnese
Julia(at)earthknowledge(dot)net
520.829.7152

Media Contact:
Jennifer Gazin or Virginia Zimpel
awareness(at)launchsquad(dot)com
415.625.8555

Awareness Contact:
Eric Schurr
eric.schurr(at)awarenessnetworks(dot)com
781.622.2388

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