Google introduces brand-image ads for phones

SAN FRANCISCO Thu Apr 24, 2008 8:57am EDT

A hostess holds a prototype of the Google Android mobile by British chip designer ARM during the Mobile World Congress (formerly 3GSM World Congress) in Barcelona, February 11, 2008. REUTERS/Albert Gea

A hostess holds a prototype of the Google Android mobile by British chip designer ARM during the Mobile World Congress (formerly 3GSM World Congress) in Barcelona, February 11, 2008.

Credit: Reuters/Albert Gea

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SAN FRANCISCO (Reuters) - Google Inc said on Wednesday it has introduced brand-image ads for mobile phones, in a bid to extend beyond the computer-based Web market into the emerging market for advertising on phones.

In a statement on the Silicon Valley company's Web site, the company said it had designed mobile images to look like standard graphical display ads for desktop computer Web pages, but made them smaller to fit on mobile phone screens.

The company said all mobile image ads are targeted according to the keywords users type into phones to search for information. The ads are priced on a cost-per-click basis, and must link to Web pages optimized to work on mobile phones.

Only one image ad is displayed on each mobile page, a move to that appears designed to limit clutter on small screens.

"For advertisers, mobile image ads serve as a branding tool and have shown to have good click-through rates," Alexandra Kenin, a product marketing manager, for Google Mobile Ads said in a blog post on the company's site.

Mobile image ads are available in 13 national markets: Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the United States, Google said.

(Reporting by Eric Auchard; Editing by Carol Bishopric.)

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