BLIMPIE Celebrates 44th Birthday with Three Days of Free 6'' Cold Sub Sandwiches

Rich History Honored with a Thank You to the Community
ATLANTA--(Business Wire)--
In 1964, when the first BLIMPIE opened in Hoboken, N.J., the
submarine sandwich phenomenon of today was something former owners
Tony, Peter and Angelo only dreamed of. Named for the blimp-like
appearance of the bread, it was the founders' intention to serve up
sandwiches piled with meats sliced right before your eyes on freshly
baked bread topped off with a bevy of condiments and dressings to
satisfy any customer's taste.

On the shop's first day, the three friends sold more than $295
worth of sandwiches at prices ranging from 35 cents to 95 cents each.
The immediate success of the restaurant was obvious on that opening
day and continued steadily through the shop's first year. The three
founders sold the first franchise to a friend of theirs in western New
York for $600, later that year.

Today, there are nearly 1,300 shops throughout the states and
BLIMPIE has evolved into a nationwide success story for independent
business owners across the country. To celebrate this rich history,
BLIMPIE shop owners across Atlanta and North Georgia are thanking the
community with free 6" cold submarine sandwiches. On May 2, 3 and 4,
all day long customers who purchase a 22-ounce drink will be given a
free sub sandwich. There are more than 100 locations throughout
Atlanta and Northern Georgia participating in the give-away (warm
sandwiches not included in the give-away). Stores typically open at 11
a.m. and close at 9 p.m.

"BLIMPIE has been making the best dressed, submarine style
sandwiches long before most anybody else," stated Jeff Smitt,
BLIMPIE's President. "I think celebrating our 44th birthday is a
wonderful way to say thank you to our customers while reminding people
of our rich heritage in the business."

Note: Offer valid only at participating locations. To locate a
store near you, visit www.blimpie.com and call to confirm
participation.

About BLIMPIE:

Headquartered in Scottsdale, Ariz., BLIMPIE serves fresh,
contemporary, deli-style sandwiches, soups and salads. Founded in
1964, BLIMPIE has grown to nearly 1,400 franchised restaurants across
the U.S. In 2006, BLIMPIE became part of the Kahala Corp, a leading
brand-building franchisor with a portfolio of 12 restaurant brands.
For more information about BLIMPIE visit www.blimpie.com

Kahala Corp
Anne Christenson, 480-296-8253
achristenson@kahalacorp.com

Copyright Business Wire 2008