Shane's Rib Shack Kicks Off BBQ Season with Free Ribs!

Mon Apr 28, 2008 9:01am EDT

* Reuters is not responsible for the content in this press release.

Partners with Coca-Cola Zero(TM) and Smithfield to Serve Free Ribs
                     to Shane's First 100 Friends
ATLANTA--(Business Wire)--
Shane's Rib Shack is celebrating May, the official BBQ month, by
giving away free ribs to the first 100 friends at every location on
Saturday, May 17. The first 100 friends at every Shane's on May 17
will each receive a free 1/2 rack of baby rack ribs and a free large
Coca-Cola Zero(TM). In addition, the first 100 will also receive an
official numbered "Shaniac" Jersey T-shirt (# 1 - 100).

   For those who don't make the first 100, Shane's will offer
consolation prizes... certificates to "Treat Your Friend to Shane's"
with a special buy one get one free offer. Shane's is distributing
these special certificates to allow friends to celebrate and dine
together during the summertime BBQ season.

   "We want to bring our friends together and celebrate the official
start of summer BBQ season by giving away our signature product, baby
back ribs, on May 17," explains Shane Thompson, founder of Shane's Rib
Shack. "I grew up on backyard BBQ's with friends and family ... they
were some of the best times of my life. There's no food that brings
friends together during the summer season like BBQ and that's the
sentiment we want to convey during '100 Days of Backyard BBQ.' As we
continue to expand across America, our friends can sleep easy knowing
Shane's will give them a wake-up call to kick off the official
beginning of BBQ Season. We will take ownership of that
responsibility!"

   100 Days of Backyard BBQ

   "100 Days of Backyard BBQ is an important initiative for Shane's
because it goes beyond a store promotion. We want to be the spring
alarm for BBQ season. Hurricane season starts in June. Football season
starts in August. BBQ Season starts with Shane's in May," explains
Chris Morocco, Senior Partner, Shane's Rib Shack. "Special thanks go
to our friends and partners at Smithfield and Coca-Cola Foodservice
who have enabled us to create this system-wide program."

   Beginning May 18 through August 15

   Beyond the May 17 event, Shane's is giving friends more reasons to
visit their local 'shack' throughout the 100 days of Backyard BBQ. BBQ
enthusiasts may visit any Shane's location from May 18 through August
15 to enter for a chance to win your own Backyard BBQ gathering.
Prizes will be awarded weekly and include a Free Backyard BBQ for 10
at your backyard or a Backyard BBQ for 2 at Shane's!

   Friends can also visit Shane's backyard online at
shanesribshack.com for the chance to 'click to win' one of many tasty
prizes, including a year's supply of Coca-Cola Zero(TM), a year's
supply of Big Dad sandwiches, grills and more. Everyone will walk away
a winner from this online giveaway! In addition, online visitors are
also invited to submit their stories and photos of favorite Backyard
BBQ Memories for the chance to win NASCAR tickets, including tickets
to the Daytona 500.

   About Shane's Rib Shack

   Shane's Rib Shack is a true American rib shack, known for its slow
cooked baby back ribs, hand-cut chicken, pork and 14 southern sides to
compliment each plate. The original shack was founded in 2002, in
rural McDonough, Ga. by Shane Thompson, who started the restaurant
with his grandfather's secret BBQ sauce. Since Atlanta-based Raving
Brands acquired the concept in 2004, Shane's Rib Shack has grown to
become the country's fastest growing fast-casual barbecue concept. For
more information, visit www.shanesribshack.com. For information on
franchising opportunities, call (877) 534-7216.

   About Coca-Cola Foodservice

   Coca-Cola Foodservice serves the restaurant and hospitality
industry as part of The Coca-Cola Company, the world's largest
beverage company. Along with Coca-Cola, recognized as the world's most
valuable brand, the Company markets four of the world's top five
nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and
Sprite, and a wide range of other beverages, including diet and light
beverages, waters, juices and juice drinks, teas, coffees, energy and
sports drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy the Company's
beverages at a rate exceeding 1.5 billion servings each day. For more
information about The Coca-Cola Company, please visit our website at
www.thecoca-colacompany.com.

For Shane's Rib Shack
Media Contact:
Heather Graham
Trevelino/Keller Communications Group
hgraham@trevelinokeller.com
404-214-0722, ext. 103

Copyright Business Wire 2008