Shane's Rib Shack Kicks Off BBQ Season with Free Ribs!
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Partners with Coca-Cola Zero(TM) and Smithfield to Serve Free Ribs to Shane's First 100 Friends ATLANTA--(Business Wire)-- Shane's Rib Shack is celebrating May, the official BBQ month, by giving away free ribs to the first 100 friends at every location on Saturday, May 17. The first 100 friends at every Shane's on May 17 will each receive a free 1/2 rack of baby rack ribs and a free large Coca-Cola Zero(TM). In addition, the first 100 will also receive an official numbered "Shaniac" Jersey T-shirt (# 1 - 100). For those who don't make the first 100, Shane's will offer consolation prizes... certificates to "Treat Your Friend to Shane's" with a special buy one get one free offer. Shane's is distributing these special certificates to allow friends to celebrate and dine together during the summertime BBQ season. "We want to bring our friends together and celebrate the official start of summer BBQ season by giving away our signature product, baby back ribs, on May 17," explains Shane Thompson, founder of Shane's Rib Shack. "I grew up on backyard BBQ's with friends and family ... they were some of the best times of my life. There's no food that brings friends together during the summer season like BBQ and that's the sentiment we want to convey during '100 Days of Backyard BBQ.' As we continue to expand across America, our friends can sleep easy knowing Shane's will give them a wake-up call to kick off the official beginning of BBQ Season. We will take ownership of that responsibility!" 100 Days of Backyard BBQ "100 Days of Backyard BBQ is an important initiative for Shane's because it goes beyond a store promotion. We want to be the spring alarm for BBQ season. Hurricane season starts in June. Football season starts in August. BBQ Season starts with Shane's in May," explains Chris Morocco, Senior Partner, Shane's Rib Shack. "Special thanks go to our friends and partners at Smithfield and Coca-Cola Foodservice who have enabled us to create this system-wide program." Beginning May 18 through August 15 Beyond the May 17 event, Shane's is giving friends more reasons to visit their local 'shack' throughout the 100 days of Backyard BBQ. BBQ enthusiasts may visit any Shane's location from May 18 through August 15 to enter for a chance to win your own Backyard BBQ gathering. Prizes will be awarded weekly and include a Free Backyard BBQ for 10 at your backyard or a Backyard BBQ for 2 at Shane's! Friends can also visit Shane's backyard online at shanesribshack.com for the chance to 'click to win' one of many tasty prizes, including a year's supply of Coca-Cola Zero(TM), a year's supply of Big Dad sandwiches, grills and more. Everyone will walk away a winner from this online giveaway! In addition, online visitors are also invited to submit their stories and photos of favorite Backyard BBQ Memories for the chance to win NASCAR tickets, including tickets to the Daytona 500. About Shane's Rib Shack Shane's Rib Shack is a true American rib shack, known for its slow cooked baby back ribs, hand-cut chicken, pork and 14 southern sides to compliment each plate. The original shack was founded in 2002, in rural McDonough, Ga. by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce. Since Atlanta-based Raving Brands acquired the concept in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept. For more information, visit www.shanesribshack.com. For information on franchising opportunities, call (877) 534-7216. About Coca-Cola Foodservice Coca-Cola Foodservice serves the restaurant and hospitality industry as part of The Coca-Cola Company, the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.5 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com. For Shane's Rib Shack Media Contact: Heather Graham Trevelino/Keller Communications Group email@example.com 404-214-0722, ext. 103 Copyright Business Wire 2008