BlueArc Expands Channel Program to Benefit Partners and Customers

SAN JOSE, CA, Apr 30 (MARKET WIRE) --
BlueArc(R) Corporation, a leader in scalable, high-performance unified network
storage, today announced program enhancements to its BlueArc Partner
Acceleration
Program that build on the company's distinctive technology and collaborative
approach to sales, bringing competitive advantage to channel partners and
compelling options for customers with data-intensive storage requirements, in
markets such as electronic discovery, entertainment, federal government,
higher education, Internet services, oil and gas and life sciences.

The BlueArc Partner Acceleration Program formalizes BlueArc channel activity
with
program elements designed to drive new business and sustain customer
satisfaction.

These include:

-- Comprehensive training to help partners target new customers in
vertical markets, based on BlueArc's deep insight into industries' unique
requirements and decision-making processes
-- Access to vertical overlay and solution experts
-- Extensive technical education for new products, including the Titan
1100 and Titan 3000 server families
-- Additional, dedicated, channel sales managers in each region who will
work closely with partners to make the most of the partner acceleration
program
-- Automated deal registration and easier access to information,
technical data and case studies through the BlueArc partner portal
-- A new, interactive, channel sales guide with detailed product and
competitive positioning and sales tactics
-- New joint demand and lead generation programs such as end-user e-mail
blasts, direct mail, joint seminars and webinars
-- Additional sales performance incentives for authorized channel
partners

Companies such as VarData find BlueArc products' distinctive, high-performance
capacity and architecture helps differentiate their solution offerings and
value-added services.

"Together, VarData and BlueArc offer customers a more efficient and
cost-effective alternative for increasingly complex storage requirements," said
Jeff
Coke, founder and president, VarData. "This powerful combination has helped
VarData
dramatically grow our storage business and deliver outstanding service without
compromise. The rewards of this partnership clearly extend beyond the bottom
line."

The BlueArc Partner Acceleration Program is designed to help partners make
the
most of recent product introductions such as the Titan 3000, which offers
performance to 200,000 IOPs, scalability to 4 petabytes in a single namespace,
and modular upgradability, and the Titan 1100, which provides enterprises and
small and medium-size businesses the performance advantage and features found in
BlueArc's high-end product -- at a competitive price point. Scalable up to 128
terabytes of storage, the Titan 1100 server's modular blade architecture makes
it
easy to upgrade, bringing partners additional opportunities to offer value-added
services.

"BlueArc provides our channel partners with advantages our competitors can't
match,
from superior, differentiated products and technical support to truly integrated
teamwork that starts with sales and carries through to implementation," said
Cameron van Orman, Senior Director of Channel Marketing. "We are fortunate to
work worldwide with a select, growing, team of channel partners who are
growth-oriented, technically apt and attentive to customers. The BlueArc Partner
Acceleration Program benefits our mutual customers and our respective
businesses."

About BlueArc

BlueArc is a leading provider of high-performance unified network storage
systems
to enterprise markets, as well as data intensive markets, such as electronic
discovery, entertainment, federal government, higher education, Internet
services,
oil and gas and life sciences. Our products support both network attached
storage, or NAS, and storage area network, or SAN, services on a converged
network storage platform.

We enable companies to expand the ways they explore, discover, research,
create,
process and innovate in data-intensive environments. Our products replace
complex
and performance-limited products with high performance, scalable and easy to use
systems capable of handling the most data intensive applications and
environments. Further, we believe that our energy efficient design and our
products' ability to consolidate legacy storage infrastructures, dramatically
increases storage utilization rates and reduces our customers' total cost of
ownership. Information about BlueArc solutions and services can be found at
http://www.bluearc.com/.

Contact:
Louis Gray
BlueArc Corporation
(408) 576-6684
Email Contact

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