Gerry Watts to Leave Maui Pineapple Company

KAHULUI, Hawaii--(Business Wire)--
Maui Land & Pineapple Company, Inc. (NYSE:MLP) today announced
that Gerard "Gerry" Watts, vice president and general manager of its
agricultural subsidiary, Maui Pineapple Company Ltd., has accepted an
offer to become divisional president of a multinational food company
based in Southern California. His resignation from Maui Pineapple
Company is effective May 9.

"We are deeply grateful to Gerry Watts for his outstanding work at
Maui Pineapple Company," said David Cole, chairman, president and CEO
of MLP. "Gerry has done a tremendous amount of work in cost
containment and streamlining logistics and was instrumental in the
development of our strategic relationship with Calavo Growers, Inc. In
the three years he has been with us, he has helped to reshape
pineapple strategy and operations. We wish him and his family well as
they return to California."

The company is accelerating initiatives Gerry had undertaken to
consolidate fresh pineapple operations at its Honolua plantation to
take advantage of better growing conditions, shorter growing cycles,
and lower operating costs. Robert Webber, COO, CFO & EVP of ML&P, will
oversee the transition.

Maui Land & Pineapple Company, Inc. is committed to the
integration of agriculture, natural resource management and
eco-effective design principles to create and manage holistic
communities. ML&P's vision of holistic communities is based on the
traditional Hawaiian model of ahupua`a, a system of self-reliance
based on the artful use of land and water resources to sustain island
life indefinitely. ML&P is a Hawai`i corporation and successor to a
business organized in 1909. Its principal operating subsidiaries are
Maui Pineapple Company Ltd., a producer and marketer of Maui-grown
conventional and organic pineapple and diversified produce, and
Kapalua Land Company Ltd., operator of Kapalua Resort, a 22,000 acre
master-planned resort community in West Maui. For more information,
visit mauiland.com.

VP Communications
Teri Freitas Gorman, 808-877-3857 or 808-357-2547

Copyright Business Wire 2008