Giant Food Stores Sees Website Traffic Increase 400% Because of a ''Super Shopping...
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Giant Food Stores Sees Website Traffic Increase 400% Because of a ''Super Shopping List'' MINNEAPOLIS--(Business Wire)-- Giant Food Stores, a division of Royal Ahold, has increased monthly consumer website visits by 400% over the past year. The website (www.giantfoodstores.com) utilizes many aspects of Grocery Shopping Network's proprietary software. Erik Keptner, Senior Vice President, Marketing & Advertising at Giant stated, "Partnering with Grocery Shopping Network ("GSN") has allowed us to help our customers maximize their trip to the grocery store by doing their planning from the comfort of their own homes. A personalized shopping list, on-line recipes, easy access to weekly specials, and meal planning solutions take the guesswork out of grocery shopping by offering another convenient way to save time and money." "Consumer adoption continues to exceed expectations," continued Keptner. Andy Robinson, CEO of Grocery Shopping Network, commented, "It's a pleasure to work with a forward-thinking company like Giant Food Stores of Carlisle. They truly understand the importance and power of utilizing technology to increase sales and customer loyalty." Giant's website is powered with GSN's leading software that enables a consumer to quickly create a shopping list via personalized offers, the weekly circular, a virtual pantry containing previous purchases, and a searchable database of over 64,000 recipes. One customer commented, "I love how it (the software) remembers what I buy, shows me personal offers, and helps me plan meals. It's fun and easy to plan an affordable shopping trip through the website. After I print out the list, all items are displayed based on department and aisle. My super shopping list saves me time and money!" Giant has further enhanced customers' on-line options through the April launch of its Shop from Home feature now available at its Camp Hill, Pennsylvania store. Erik Keptner said, "We look forward to continuing to develop web-based tools that offer our customers convenient and customer-friendly shopping solutions." About Giant Food Stores Giant Food Stores, LLC, one of the leading supermarket operations in the U.S., currently operates stores in Pennsylvania, Maryland, Virginia, and West Virginia under the names of Giant Food Stores, Martin's Food Markets and FoodSource. As a company, Giant is proud to work with hundreds of local organizations in the communities it serves and has a long-standing commitment to eradicate hunger and improve the quality of life for children. For more information about Giant Food Stores, visit www.GiantFoodStores.com. About GSN Grocery Shopping Network provides grocery retailers' Web sites with a suite of proprietary software products that integrate shopping list building, recipes and meal planning with relevant, focused advertising content. GSN (http://www.groceryshopping.net) brings together the Web and in-store supermarket shopping experience. A GSN-powered site enables consumers to seamlessly shop their store, be presented with sales and promotions in the context of the items they are planning to purchase, access and save recipes for the items they plan to purchase, plan meals and utilize the many discount offers (including coupons) made available by brand manufacturers. Grocery Shopping Network Albin Andolshek, 612-238-4942 Copyright Business Wire 2008
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