Giant Food Stores Sees Website Traffic Increase 400% Because of a ''Super Shopping...

Thu May 1, 2008 9:34am EDT

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Giant Food Stores Sees Website Traffic Increase 400% Because of a ''Super Shopping List''

MINNEAPOLIS--(Business Wire)--
Giant Food Stores, a division of Royal Ahold, has increased
monthly consumer website visits by 400% over the past year. The
website ( utilizes many aspects of Grocery
Shopping Network's proprietary software. Erik Keptner, Senior Vice
President, Marketing & Advertising at Giant stated, "Partnering with
Grocery Shopping Network ("GSN") has allowed us to help our customers
maximize their trip to the grocery store by doing their planning from
the comfort of their own homes. A personalized shopping list, on-line
recipes, easy access to weekly specials, and meal planning solutions
take the guesswork out of grocery shopping by offering another
convenient way to save time and money."

   "Consumer adoption continues to exceed expectations," continued

   Andy Robinson, CEO of Grocery Shopping Network, commented, "It's a
pleasure to work with a forward-thinking company like Giant Food
Stores of Carlisle. They truly understand the importance and power of
utilizing technology to increase sales and customer loyalty."

   Giant's website is powered with GSN's leading software that
enables a consumer to quickly create a shopping list via personalized
offers, the weekly circular, a virtual pantry containing previous
purchases, and a searchable database of over 64,000 recipes. One
customer commented, "I love how it (the software) remembers what I
buy, shows me personal offers, and helps me plan meals. It's fun and
easy to plan an affordable shopping trip through the website. After I
print out the list, all items are displayed based on department and
aisle. My super shopping list saves me time and money!"

   Giant has further enhanced customers' on-line options through the
April launch of its Shop from Home feature now available at its Camp
Hill, Pennsylvania store. Erik Keptner said, "We look forward to
continuing to develop web-based tools that offer our customers
convenient and customer-friendly shopping solutions."

   About Giant Food Stores

   Giant Food Stores, LLC, one of the leading supermarket operations
in the U.S., currently operates stores in Pennsylvania, Maryland,
Virginia, and West Virginia under the names of Giant Food Stores,
Martin's Food Markets and FoodSource. As a company, Giant is proud to
work with hundreds of local organizations in the communities it serves
and has a long-standing commitment to eradicate hunger and improve the
quality of life for children. For more information about Giant Food
Stores, visit

   About GSN

   Grocery Shopping Network provides grocery retailers' Web sites
with a suite of proprietary software products that integrate shopping
list building, recipes and meal planning with relevant, focused
advertising content. GSN ( brings
together the Web and in-store supermarket shopping experience. A
GSN-powered site enables consumers to seamlessly shop their store, be
presented with sales and promotions in the context of the items they
are planning to purchase, access and save recipes for the items they
plan to purchase, plan meals and utilize the many discount offers
(including coupons) made available by brand manufacturers.

Grocery Shopping Network
Albin Andolshek, 612-238-4942

Copyright Business Wire 2008