Rolling Razor Reveals Breakthrough Shaving Technology at RollingRazor.com

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Thu May 1, 2008 9:56am EDT

The New Rolling Razor Design Responds To Each Individual's Shaving Needs &
Unique Style

LOS ANGELES, May 1 /PRNewswire/ -- After 8 years of intense research and
development, the groundbreaking Rolling Razor has officially been launched
with a full line of Rolling Razor shaving products available at
http://www.RollingRazor.com.
    While the basic stick-style razor still has the same natural limitations
from its inception over a century ago, the Rolling Razor has been engineered
with an innovative ring shaped handle that gives the user superior control &
maneuverability. With its unique double-headed, triple convex cartridges, the
Rolling Razor is designed to stay in close contact with the skin whether the
user is shaving a flat or a curved area. This makes it easy to follow the
body's natural contours and access specific areas that are traditionally hard
to reach with a stick razor. The design of the Rolling Razor reduces the need
for the user to apply excessive pressure on the skin, which can cause
unnecessary friction and skin irritation. Shaving with the new Rolling Razor
becomes a quick, easy and enjoyable experience.
    The Rolling Razor team has worked with a broad range of groups of all
ages, especially Millennials and younger, to learn how to improve their
overall shaving experience. The input from this research was the foundation on
which the Rolling Razor was engineered.
    In addition to the innovative handle, the Rolling Razor allows users to
customize their shaving experience with a range of cartridges to meet their
individual needs, including regular, sensitive skin and bump prevention
cartridges.
    Rolling Razor offers individuality of style and personality with 8
different designs for the users to choose from -- silver and two different
shades of camouflage for the male user -- hot pink, turquoise, bronze and two
different shades of camouflage for the female user. "I love my new razor, the
color reminds me of my ipod," commented Jillian Judson. Each Rolling Razor has
a custom fitted designer holding base for displaying the Rolling Razor on any
countertop or hanging it in the shower. There is a flavor for everyone at
RollingRazor.com.
    Rolling Razor strategist Jan Hall, recent North America President of
Neutrogena, commented: "Rolling Razor represents the next generation for
shavers. I get excited when I see something so unique breaking paradigms in
markets with entrenched products and limited innovation. Over one million
people have already seen Rolling Razor online and sales are starting to take
off."
    After the official launch in May, Rolling Razor will be initiating several
promotional campaigns and announcing co-marketing collaborations with brand
leaders in other industries.
    For more information about Rolling Razor, visit
http://www.rollingrazor.com.
    About Rolling Razor Inc.
    Rolling Razor Inc., established in 2000, develops, manufactures and
distributes the Rolling Razor and related shaving skin care products for the
U.S. and international markets. Headquartered in Marina Del Rey California,
the Rolling Razor team has built their brand around an innovative ring shaped
handle, unique double-headed, triple convex cartridges and eight distinctive
designs. For more information about the Rolling Razor Company, visit our Web
site at http://www.rollingrazor.com.
SOURCE  Rolling Razor Inc.

Jed Wallace, Street Relations, LLC, +1-310-403-0559, jed@streetrelations.com
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