Tastykake and the Philadelphia Eagles Proudly Kick-off Marketing Partnership

Partnership marks beginning of exciting venture between two
beloved Philadelphia organizations
PHILADELPHIA--(Business Wire)--
Continuing to align itself with Philadelphia organizations that
share its iconic status, Tasty Baking Company, makers of the
Tastykake(R) snack line, today announced a three-year, multi-platform
marketing alliance with the Philadelphia Eagles. Tastykake and the
Eagles will join together in a comprehensive program, which will
include co-branded products; radio, print, television and online
advertising; promotional events featuring Eagles Cheerleaders and
SWOOP, the team mascot; collectible Philadelphia Eagles tins filled
with Tastykake products; and a partnership with the Philadelphia
Eagles' Kids Club.

"Our partnership with the Philadelphia Eagles extends the
Tastykake tradition of reaching our loyal consumers through
non-traditional marketing," said Charles P. Pizzi, President and CEO
of Tasty Baking Company. "Together we share a commitment to
excellence, for our fans, our business partners and our city. We look
forward to working with this highly regarded organization to create
innovative consumer and community marketing programs."

"The Eagles and Tastykake represent two brands that share a
powerful connection with our fans," said Eagles Senior Vice President
of Business Operations, Mark Donovan. "We look forward to working in
partnership with Tastykake and welcoming them as neighbors as they
move into the Navy Yard adjacent to Lincoln Financial Field.

This partnership continues Tastykake's strategic approach of
reaching its target consumers in a myriad of ways, notably in the area
of professional sports. Tastykake currently has partnerships with the
Philadelphia Flyers, SportsRadio 610 WIP and Philadelphia second
baseman, Chase Utley. To learn more about Tastykake's sports marketing
partnerships or the Tastykake product line of high quality, fresh
baked cakes, pies, snack bars, cookies and donuts, visit
www.tastykake.com.

ABOUT TASTY BAKING COMPANY

Tasty Baking Company (NasdaqGM: TSTY), founded in 1914 and
headquartered in Philadelphia, Pennsylvania, is one of the country's
leading bakers of snack cakes, pies, cookies, and donuts with
manufacturing facilities in Philadelphia and Oxford, Pennsylvania.
Tasty Baking Company offers more than 100 products under the Tastykake
brand name. For more information on Tasty Baking Company, visit
www.tastykake.com. In addition, consumers can send Tastykake products
throughout the United States from the Company's website or by calling
1-800-33-TASTY.

Tasty Baking Company
Jon Silvon, 215-221-8728
jon.silvon@Tastykake.com
or
FCF Schmidt Public Relations
Meg Kane, 215-704-4745
mkane@fcfschmidtpr.com

Copyright Business Wire 2008