Planet Earth, Award-Winning BBC Television Program, to Become Children's Book Publishing Program With Scholastic

Thu May 1, 2008 1:01pm EDT

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, May 01 (MARKET WIRE) -- 
  Planet Earth, the award-winning television program from the BBC, will soon
become a children's book publishing program from Scholastic, the global
children'spublishing, education and media company announced today. Scholastic
holds U.S.
and Canadian English and French rights for the Planet Earth children's books
program
and will publish and distribute the titles through its Trade, School Book Club
and School Book Fair channels. The books will be printed on 30% post-consumer
waste recycled paper. The agreement was brokered by The Joester Loria Group,
BBC Worldwide's North American Licensing agent for Planet Earth.

    Scholastic's publishing program will launch in September 2008 with a
full-color, 48-page Planet Earth Scrapbook and a Planet Earth Reader featuring
incredible full-color photography in an easy to read format. The program will
continue with three January 2009 publications (a second reader, a board book and
scrapbook), followed in April 2009 by a full-color 98-page Guide to the Planet
timed
to coincide with Earth Day.

    Scholastic's publishing program will include a variety of formats, including
paperbacks, board books, phonics books, novelty, readers, and scrapbooks to
reach a combination of readers from pre-schoolers, to the middle grades, to
young adults -- encouraging families to share in the wonderment of our
planet. Each book will be a visual celebration of our planet, raising
awareness and engendering a sense of appreciation. High-quality 30%
post-consumer waste
recycled paper will be used for all Planet Earth titles.

    "We are proud to partner with the BBC on this award-winning series and bring
the Planet Earth message of appreciating and marveling at the world in which we
live to families and kids of all ages," said Lynn Smith, Director of Licensed
Publishing, Scholastic Trade. "This series is another step in Scholastic's
corporate commitment to responsible paper use and to educating children
about the environment."

    "We are delighted to have Scholastic as a publishing licensee for Planet
Earth,"
said Debra Joester, President of The Joester Loria Group. "Scholastic's
experience and reputation for quality educational children's books make them the
ideal partner, as does their ability to distribute books to schools and
booksellers
nationwide."

    The award-winning Planet Earth television series, which aired on the
Discovery
Channel in the United States, was the most watched cable event of all time
reaching more than 100 million viewers. Scholastic now brings the incredible
photography and amazing facts of the series to children to help them
understand our extraordinary planet.

    About Scholastic

    Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology and
children's media. Scholastic creates quality educational and entertaining
materials
and products for use in school and at home, including children's books,
magazines,
technology-based products, teacher materials, television programming, film,
videos
and toys. The Company distributes its products and services through a variety of
channels, including proprietary school-based book clubs and school-based book
fairs,
retail stores, schools, libraries, television networks and the Company's
Internet
Site, www.scholastic.com.

    About BBC Worldwide

    BBC Worldwide Limited is the main commercial arm and a wholly owned
subsidiary
of the British Broadcasting Corporation (BBC). The company exists to maximise
the
value of the BBC's assets for the benefit of the licence payer and invest in
public service programming in return for rights. The company has seven core
businesses: Global Channels, Global TV Sales, Magazines, Content &
Production, Home Entertainment, Global Brands and Digital Media. In 2006/07 BBC
Worldwide generated profits of GBP 111 million on sales of GBP 810 million.

    About The Joester Loria Group

    The Joester Loria Group, www.joesterloriagroup.com, is a full-service
licensing and
marketing agency providing its clients with a full array of services,
including:  strategic planning, competitive analysis, and implementation of
licensing strategy, management of publicity and advertising and marketing for
licensing programs.  The Joester Loria Group represents Chrysler LLC for
Jeep(R) and Chrysler; American Greetings for Care Bears; Pepsi-Cola North
America for Pepsi, Mountain Dew, and Aquafina; Baked Goods Leader, Entenmann's
Products; BBC series Planet Earth, Fashion/lifestyle brand Couch Potato, Fido
Dido, Zippo and award-winning pre-school property Baby Genius.

    Please visit www.scholastic.com for more information about Planet Earth
children's books.

    

Scholastic Contact:
Tracy van Straaten
Vice President of Publicity
Children's Book Publishing
Scholastic Inc.
212/389-3782
tvanstraaten@scholastic.com

Planet Earth Contacts:
Jeff Klein / Karen Silberg
Dan Klores Communications
212/981-5189
jeff_klein@dkcnews.com
212/981-5232
karen_silberg@dkcnews.com

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