Jango Partners with Seventeen.com to Create Co-Branded Celebrity Music Widgets

Jango Deploys Special Edition Celebrity DJ Widgets for
Seventeen.com, Featuring the Favorite Music of Rihanna, Ashlee
Simpson, Pete Wentz, Taylor Swift, Brendon Urie, and Jordin Sparks
NEW YORK--(Business Wire)--
Jango (www.jango.com), the fast-growing social music site, and
Hearst Magazines today announced a cross-promotional partnership to
develop co-branded online music widgets for Seventeen.com, the website
of Seventeen, the nation's best-selling monthly teen magazine.
Matching social music and editorial in a unique style, the new
Seventeen.com widgets allow readers to publish content across social
networks, blogs, and other online communities.

Kicking off the partnership, Seventeen.com will launch a
collection of special edition Celebrity DJ Jukeboxes, featuring the
favorite summer music personally selected by today's hottest artists,
including Rihanna, Ashlee Simpson, Pete Wentz (of Fall Out Boy),
Taylor Swift, Brendon Urie (of Panic at the Disco!), and American Idol
winner Jordin Sparks. Wrapped in a stylish skin specifically designed
for each Celebrity DJ, the hip, new Jukeboxes display an eye-catching,
animated filmstrip of scrolling artist images. The widgets are to go
live today on Seventeen.com and will be featured in the magazine's
June issue (hitting newsstands May 6).

Not only can Seventeen readers tune in and listen right from
Seventeen.com (http://seventeen.com/playlist) they can also post their
favorite celebrity Jukebox to play directly on their MySpace and
Facebook pages as well as any personal Web site or blog. The widgets
can also be integrated into other online destinations including Xanga,
Live Journal, iGoogle, Friendster, Piczo, TypePad, Dashboard, Vista,
MyYearbook and more.

"This application helps the Seventeen brand live beyond the pages
of the magazine, adding an even deeper level of interactivity and
integration to the feature," said Seventeen Editor in Chief Ann
Shoket. "The Jango Jukeboxes are not only fun and functional; we also
expect these music widgets to be highly effective in driving referral
traffic back to Seventeen.com."

"The partnership between Jango and Seventeen is a natural fit - as
we share much of the same audience," said Jango CEO Dan Kaufman. "With
widgets, syndication, and viral marketing playing such a vital role in
both the publishing and music industries - there is great, mutual
benefit in adapting the Jango Jukebox to help drive Seventeen's
editorial and promotional initiatives. We are also tremendously
excited to co-brand and cross-promote with an established, influential
media outlet such as Seventeen - not to mention this incredible group
of music celebrities."

Seventeen's Celebrity Jukebox Examples:

Celeb Summer Playlist by Ashlee Simpson

Having just released her new album, Bittersweet World, Ashlee
Simpson's Playlist features a variety of fresh tracks including
"Scream" by Michael Jackson, "Wonderwall" by Oasis, "Today" by The
Smashing Pumpkins, and "Doin' Time" by Sublime.

Celeb Summer Playlist by Rihanna

Grammy Award winning performer Rihanna's Playlist features songs
including "Sensual Seduction" by Snoop Dogg, "Calabria" by Enur,
"Flashing Lights" by Kanye West, and "You'll Never See Me Again" by
Alicia Keys.

Celeb Summer Playlist by Seventeen June Cover Star Taylor Swift

This Playlist features songs handpicked by the chart-topping
Taylor Swift including "Hero/Heroine" by Boys Like Girls, "Our Last
Night" by Better Than Ezra, "It's the Night Time" by Josh Rouse, and
"Until You" by Dave Barnes.

Jango Jukebox Availability

Seventeen readers can listen to all of the playlists online at
http://jango.com/celebrity starting today, where they can also get the
embed codes for the new, special edition Celebrity Jukeboxes. To
create your own customized Jango Jukebox or to makeover your existing
Jukebox with new skins, visit http://jukebox.jango.com.

About Seventeen

Seventeen (www.seventeen.com) is the best-selling monthly teen
magazine, reaching more than 13 million readers every month. In each
issue, Seventeen reports on the latest in fashion, beauty, health and
entertainment, as well as information and advice on the complex
real-life issues that young women face every day. Readers can also
interact with the brand on the digital front, with Seventeen mobile
(m.seventeen.com). In addition to its U.S. flagship, Seventeen
publishes 15 editions around the world. Seventeen is published by
Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and
one of the world's largest publishers of monthly magazines, with
nearly 200 editions around the world, including 19 U.S. titles and 20
magazines in the United Kingdom, published through its wholly owned
subsidiary, The National Magazine Company Limited. Hearst reaches more
adults than any other publisher of monthly magazines (77.4 million
total adults, according to MRI, Fall 2007).

Seventeen.com is part of Hearst Magazines Digital Media's Teen
Network, which collectively ranks as one of the top 10 entertainment
news sites on the Internet, according to ComScore Media Metrix.

About Jango

Jango is a social music service that lets people create and share
custom radio stations. It's the easy way to play the songs you want
online, legally and free. With the ability to tune in to other users'
stations at anytime, no other site combines music and social
interaction better. Founded in 2006 and based in New York City, Jango
is licensed by ASCAP, BMI, SESAC and SoundExchange. To experience
truly personalized Internet radio that is simple, free, and social,
tune in today at www.jango.com.

Media Note: Download web and print-ready product shots at
http://www.jango.com/overview under "Screenshots & Logos"

All company, brand, and product names herein are trademarks of
their respective holder(s).

Jango PR:
Resound Marketing
Kevin McLaughlin, Principal, 609-279-0050 x102
kevin@resoundmarketing.com
or
Seventeen PR:
Larkin/Volpatt
Michael Volpatt, 415-994-8864
michael@larkinvolpatt.com

Copyright Business Wire 2008