AT&T's YELLOWPAGES.COM Outpaces 2007 Growth
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First Quarter Strongest to Date, Searches Through the YELLOWPAGES.COM Network Increase By 25 Million a Month GLENDALE, Calif., May 6 /PRNewswire-FirstCall/ -- Traffic to YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE: T), grew by at least 70 percent year over year, according to the comScore Media Metrix trend report for March 2008.(1) In addition, comScore recently recognized the YELLOWPAGES.COM Network as the leader in Internet Yellow Pages (IYP) share.(2) The company also won the Yellow Pages Association's 2007 Gold Award for Marketing Innovation in recognition of its mobile features -- including a mobile client and SMS text searching. "Our mission is to connect buyers with sellers," said David Krantz, president of AT&T's YELLOWPAGES.COM unit. "In 2007, we saw consumers change their search habits, with more searches for user-generated content and more interest in mobile search. We developed features like video advertisements to enhance the connection with buyers and sellers. Our goal is to not only grow traffic to our site and our mobile applications but to make the YELLOWPAGES.COM local ad network even more valuable." CREATING A GAME-CHANGING CUSTOMER EXPERIENCE, INCREASING ADVERTISER VALUE YELLOWPAGES.COM relaunched its Web site in 2007 to improve the online experience with new features and enhancements, such as highly targeted searching, expanded content, simplified user reviews and improved navigation. 2007 also marked the release of new mobile features for on-the-go consumers, including: * An easy-to-use local search application for dozens of wireless devices, plus plans to pre-install it on millions of AT&T handsets in 2008. * The introduction of SMS text message search capabilities through the YP411 (97411) short code, which provides business listing information and links to maps and driving directions. * The introduction of 1-800-YELLOWPAGES, a free directory-assistance service. 2008 FIRST-QUARTER HIGHLIGHTS INCLUDE: * 70 percent year-over-year increase of unique visitor traffic to the site, according to comScore Media Trends report for March 2008. * 25 percent year-over-year increase of monthly searches delivered through the YELLOWPAGES.COM Network -- there are now more than 125 million searches a month.(3) * Sales of YELLOWPAGES.COM online video ads have exceeded company projections.(4) * Mobile searches increased more than 50 percent from September 2007 to March 2008.(4) * YELLOWPAGES.COM added Microsoft Corp. to its ad network though an exclusive arrangement, publishing YELLOWPAGES.COM advertisers across Microsoft local search sites, including Live Search, Live Search Maps and MSN Yellow Pages. * Being ranked No. 31 in comScore's top 100 Web properties for March 2008.(5) YELLOWPAGES.COM is becoming more valuable to advertisers by moving more into the three screens that people use most -- the Web, mobile phones and TV through AT&T U-verse(SM) TV. YELLOWPAGES.COM's award-winning Need Something(SM) national advertising campaign is also driving awareness and brand preference for the site. The campaign was launched in 2006, and it has helped to lift YELLOWPAGES.COM brand awareness by more than 20 percentage points since then. When consumers were asked, "Which sites would you consider using to find a local business?" they ranked YELLOWPAGES.COM above all other IYP sites. It is now the first Web site considered after Google and Yahoo!. YELLOWPAGES.COM bolsters AT&T's industry-leading portfolio of services that provide local and nationwide residential and business information to consumers and advertising solutions to national and small businesses. AT&T also offers 411, a premier caller-paid directory-assistance service, and 1-800-YellowPages, a free directory-assistance service, and owns the world's largest print publisher in terms of revenue. For more information on YELLOWPAGES.COM's local search products, visit http://www.yellowpages.com/advertising. SOURCES: (1) Media Metrix Media Trend report, comScore March 2007 vs. March 2008 for http://www.yellowpages.com url (2) comScore IYP Search Report, Q4 2007 (3) Total combined searches measured through the YELLOWPAGES.COM Network sites internal site statistics (YELLOWPAGES.COM, AOL Yellow Pages, Yahoo! Yellow Pages, Yahoo! Local, Anywho, Addresses.com, AreaGuides.net, 411.com) (4) Based on YELLOWPAGES.COM internal measurements (5) "Top 100 Properties," Media Metrix, comScore March 2008 About YELLOWPAGES.COM YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure to more than 38 million monthly unique visitors (comScore Media Metrix, March 2008). *The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Yahoo! Local, Yahoo! Yellow Pages, AnyWho, Addresses.com and AreaGuides.net. About AT&T 1-800-YELLOWPAGES 1-800-YELLOWPAGES (1-800-935-5697) is a new service offered by AT&T that provides free access to directory listings. Consumers get free access to directory listings while letting advertisers reach callers at a critical moment when they are calling for information. About AT&T AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. (C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom. SOURCE AT&T Inc. Jodi Bart of AT&T Inc., +1-512-495-7173, firstname.lastname@example.org
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