AT&T's YELLOWPAGES.COM Outpaces 2007 Growth

First Quarter Strongest to Date, Searches Through the YELLOWPAGES.COM Network
Increase By 25 Million a Month

GLENDALE, Calif., May 6 /PRNewswire-FirstCall/ -- Traffic to
YELLOWPAGES.COM, a subsidiary of AT&T Inc. (NYSE: T), grew by at least 70
percent year over year, according to the comScore Media Metrix trend report
for March 2008.(1)
In addition, comScore recently recognized the YELLOWPAGES.COM Network as
the leader in Internet Yellow Pages (IYP) share.(2) The company also won the
Yellow Pages Association's 2007 Gold Award for Marketing Innovation in
recognition of its mobile features -- including a mobile client and SMS text
searching.
"Our mission is to connect buyers with sellers," said David Krantz,
president of AT&T's YELLOWPAGES.COM unit. "In 2007, we saw consumers change
their search habits, with more searches for user-generated content and more
interest in mobile search. We developed features like video advertisements to
enhance the connection with buyers and sellers. Our goal is to not only grow
traffic to our site and our mobile applications but to make the
YELLOWPAGES.COM local ad network even more valuable."
CREATING A GAME-CHANGING CUSTOMER EXPERIENCE, INCREASING ADVERTISER VALUE
YELLOWPAGES.COM relaunched its Web site in 2007 to improve the online
experience with new features and enhancements, such as highly targeted
searching, expanded content, simplified user reviews and improved navigation.
2007 also marked the release of new mobile features for on-the-go consumers,
including:
* An easy-to-use local search application for dozens of wireless devices,
plus plans to pre-install it on millions of AT&T handsets in 2008.
* The introduction of SMS text message search capabilities through the
YP411 (97411) short code, which provides business listing information
and links to maps and driving directions.
* The introduction of 1-800-YELLOWPAGES, a free directory-assistance
service.

2008 FIRST-QUARTER HIGHLIGHTS INCLUDE:

* 70 percent year-over-year increase of unique visitor traffic to the
site, according to comScore Media Trends report for March 2008.
* 25 percent year-over-year increase of monthly searches delivered through
the YELLOWPAGES.COM Network -- there are now more than 125 million
searches a month.(3)
* Sales of YELLOWPAGES.COM online video ads have exceeded company
projections.(4)
* Mobile searches increased more than 50 percent from September 2007 to
March 2008.(4)
* YELLOWPAGES.COM added Microsoft Corp. to its ad network though an
exclusive arrangement, publishing YELLOWPAGES.COM advertisers across
Microsoft local search sites, including Live Search, Live Search Maps
and MSN Yellow Pages.
* Being ranked No. 31 in comScore's top 100 Web properties for March
2008.(5)

YELLOWPAGES.COM is becoming more valuable to advertisers by moving more
into the three screens that people use most -- the Web, mobile phones and TV
through AT&T U-verse(SM) TV. YELLOWPAGES.COM's award-winning Need
Something(SM) national advertising campaign is also driving awareness and
brand preference for the site. The campaign was launched in 2006, and it has
helped to lift YELLOWPAGES.COM brand awareness by more than 20 percentage
points since then. When consumers were asked, "Which sites would you consider
using to find a local business?" they ranked YELLOWPAGES.COM above all other
IYP sites. It is now the first Web site considered after Google and Yahoo!.
YELLOWPAGES.COM bolsters AT&T's industry-leading portfolio of services
that provide local and nationwide residential and business information to
consumers and advertising solutions to national and small businesses. AT&T
also offers 411, a premier caller-paid directory-assistance service, and
1-800-YellowPages, a free directory-assistance service, and owns the world's
largest print publisher in terms of revenue.
For more information on YELLOWPAGES.COM's local search products, visit
http://www.yellowpages.com/advertising.
SOURCES:
(1) Media Metrix Media Trend report, comScore March 2007 vs. March 2008
for http://www.yellowpages.com url
(2) comScore IYP Search Report, Q4 2007
(3) Total combined searches measured through the YELLOWPAGES.COM Network
sites internal site statistics (YELLOWPAGES.COM, AOL Yellow Pages,
Yahoo! Yellow Pages, Yahoo! Local, Anywho, Addresses.com,
AreaGuides.net, 411.com)
(4) Based on YELLOWPAGES.COM internal measurements
(5) "Top 100 Properties," Media Metrix, comScore March 2008

About YELLOWPAGES.COM
YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the
company operates a leading IYP and local search site, YELLOWPAGES.COM. The
YELLOWPAGES.COM Nationwide Network provides exposure to more than 38 million
monthly unique visitors (comScore Media Metrix, March 2008).
*The unique visitor number for the YELLOWPAGES.COM Nationwide Network
(Custom Entity) includes unduplicated visitors for the following sites:
YELLOWPAGES.COM, AOL Yellow Pages, Yahoo! Local, Yahoo! Yellow Pages, AnyWho,
Addresses.com and AreaGuides.net.
About AT&T 1-800-YELLOWPAGES
1-800-YELLOWPAGES (1-800-935-5697) is a new service offered by AT&T that
provides free access to directory listings. Consumers get free access to
directory listings while letting advertisers reach callers at a critical
moment when they are calling for information.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine's World's Most Admired Telecommunications Company
list and No. 1 on America's Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies.
Note: This AT&T news release and other announcements are available as part
of an RSS feed at http://www.att.com/rss. For more information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom.
SOURCE AT&T Inc.

Jodi Bart of AT&T Inc., +1-512-495-7173, jbart@attnews.us