Nikki Beach Resort & Spa Set to Open in the Bay Islands, Honduras Caribbean Coast...

Nikki Beach Resort & Spa Set to Open in the Bay Islands, Honduras Caribbean Coast in 2010

Pristine Surroundings Meet Luxe Nikki Style in Roatan
MIAMI--(Business Wire)--
Nikki Beach Hotels & Resorts has announced that the Caribbean
island of Roatan is the latest location chosen to become home to an
ultra-exclusive Nikki Beach Resort & Spa. Scheduled to open in fall
2010, Nikki Beach Resort & Spa Roatan, located in Honduras' stunning
Bay Islands, will deliver over-the-top luxury and the brand's
signature Nikki style with more than 100 luxury suites, penthouses and
ocean view villas; a lavish spa; a mega-yacht marina and an 11-acre
interactive nature park and reserve.

Roatan has been recognized by the New York Times and CNN Money as
one of the world's top up-and-coming travel destinations and Nikki
Beach Resort & Spa will create a private enclave where jet setters can
experience the island's natural beauty and sparkling waters along with
Nikki Beach's unsurpassed entertainment. The resort will be the
centerpiece of Blue Ocean Reef, an exclusive 90-acre development
bordered by 2500 linear feet of white sand beaches. For guests
interested in an equal balance of nightlife and wildlife, the resort
area is surrounded by the world's second largest barrier reef offering
spectacular diving and snorkeling. The on-site nature park and reserve
is home to more than 20 species of exotic native animals.

"Over the last five years, I've had the pleasure of traveling the
Caribbean in search of a magical place to create the next world-class
luxury resort destination. When I first laid eyes on Roatan, its
natural beauty captivated me, and I knew the island presented a
one-of-a-kind opportunity," said Todd S. Murray, developer of Nikki
Beach Resort Roatan. "With TradeMark Developers, LPA International,
Pluribus and Nikki Beach leading the way, we are well positioned to
launch a project that will truly be a new luxury standard in the
region."

At Nikki Beach, every guest is a VIP; incomparable service and
chic, luxurious amenities are the hallmarks of the resort experience.
A personal assistant will greet guests upon check-in with a glass of
champagne and will be available around the clock during their stay.
Guests wanting to see and be seen will be able to lounge at the
infinity pool, enjoy bottle service from the shade of Nikki Beach's
signature opium beds, indulge in global cuisine at Cafe Nikki and
capture the spirit of Honduras while dancing to Nikki music at the
high-energy Ultra Lounge.

"The pristine natural beauty of Roatan and its status among those
in the know make this location a natural fit for Nikki Beach," said
Gary Sims, president of Nikki Beach Hotels & Resorts. "We look forward
to welcoming our guests to this magnificent Caribbean playground where
they will be able to combine adventure with indulgence for a diverse
and unique experience."

"Nikki Beach Resort and Spa is Roatan's most exclusive and
ambitious development to date, and it provides a tremendous economic
opportunity for the entire country of Honduras," said Josh Murray,
Blue Ocean Reef principal and director of sales and marketing. "The
glamour, style, first-class dining and incredible energy that Nikki
Beach is known for will help us cement Roatan's status as an in-demand
destination for the upscale, international traveler."

Nikki Beach, one of the world's most recognizable lifestyle and
entertainment brands, expanded into the luxury boutique hotel and
resort business with the introduction of Nikki Beach Resort Turks &
Caicos Islands in April 2008. Fifteen additional hotels and resorts
are planned at hotspots in 12 countries around the world including
Mexico, Qatar, Dubai, Panama, Cape Verde and Thailand. Building on the
unprecedented growth of the Nikki Beach Club concept, with more than
3.5 million customers and 12 venues worldwide, the many Nikki Beach
Hotels & Resorts under development represent a natural progression
from the lifestyle entertainment industry to the hotel and resort
sector. For more information on Nikki Beach Hotels & Resorts and real
estate opportunities for investors, visit www.nikkibeachhotels.com or
www.blueoceanreef.com.

Renderings Available Upon Request

Cheryl Andrews Marketing
Holly Zawyer / Margie Benziger, 305-444-4033
holly@cam-pr.com / margie@cam-pr.com

Copyright Business Wire 2008