Sony Launches 'Everyday Smiles' Photo Contest on Reuters.com

Winning Pictures to Be Featured on Digital Billboards in New York's Times
Square

SAN DIEGO, May 13 /PRNewswire/ -- Sony Electronics and Reuters Media have
teamed up to launch the "Everyday Smiles" photo contest on Reuters.com.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080513/LATU119)
Aspiring U.S. photographers are invited to submit photos of themselves,
their friends and their families smiling now through June 16.
The winning photos will be displayed on the Times Square digital
billboards, part of Reuters Media's publishing platform, in the heart of New
York's Times Square.
The photo submission program promotes Sony's Smile Shutter(TM) technology
in its latest Cyber-shot(R) digital cameras.
When the smile shutter feature is activated, the camera automatically
captures a smile without your having to press the shutter. The result is
snapshots with natural-looking smiles and expressions.
This new contest follows the "Take Your Best Shot" citizen photojournalism
campaign that the two companies launched last year, attracting more than 1,000
entries.
Entries for the Everyday Smiles contest must be received between now and
June 16, 2008 and submitted online at http://www.reuters.com/smiles.
Instructions for submission, along with the official contest rules, are
available online at: http://www.reuters.com/youWitnessTermsOfUse.
SOURCE Sony Electronics

Yolanda Hunt-Boes, of Sony Electronics Inc., +1-858-942-4174,
yolanda.hunt-boes@am.sony.com; or Ty Trippet of Reuters Media,
+1-646-223-4386, ty.trippet@thomsonreuters.com, for Sony Electronics Inc.