Leading Provider of Street Team and Promotions Solutions Adopts Widgets to Drive...

Leading Provider of Street Team and Promotions Solutions Adopts Widgets to
Drive Growth on Social Networks
Fancorps integrates Gydget into its Cutting-Edge Street Team Platform Used by
Leading Labels

SAN FRANCISCO, May 14 /PRNewswire/ -- Gydget, the social marketing
platform that allows bands to connect with their audiences on social
networking and fan-based Web sites today announced that Fancorps has
integrated Gydget into its street team management software solution.
"We are excited to offer gydgets to the hundreds of bands who use our
solution to manage and organize their street teams," said G.I. Sanders,
co-founder of Fancorps. "Gydget is a natural extension of our Web 2.0
community and allows bands to naturally reach passionate fans and friends of
fans across all social networks."
The custom solution developed by Gydget dynamically generates viral fan
widgets, or gydgets, for each street team, based on XML feeds already being
used by Fancorps. Street team leaders can further customize the gydgets and
then drive the street team army to adopt the widget by adding it to their
personal pages.
"It's my job to make sure that we take advantage of the best social
marketing solutions to grow our bands' exposure," said Lisa Linder, Senior
Director for Mobile, Digital and Online Strategy for Universal Motown Republic
Group. "We were early adopters of Fancorps and when I saw Gydget for the first
time, I knew there was potential for a great integration so I had them meet.
The results are powerful. Our street teams will be even more effective now
that street team news, team updates and event information is being distributed
through the gydgets."
"We have been using both Gydget and Fancorps very successfully for many
months," said Frank Hill, manager of Fair to Midland. "Fancorps excels at
getting our fans to take action and Gydget provides a great communication
platform for staying in touch with fans all over the web and reaching new
audiences. All bands using the integrated solution will benefit from increased
exposure and more points of sale for merchandise, tickets and music."
"We are seeing bands that use gydgets more than double their exposure on
MySpace and other social networking sites," said Gerardo Capiel, CEO of
Gydget. "Bands that use Fancorps already understand the power their fans have
in extending their reach. Gydget adds a complementary viral marketing layer to
the solution and extends bands' reach to friends of fans across all social
networks."
Just seven months after launch, Gydget has more than 1,000 major recording
artists and thousands of indie bands actively using its solution to reach
fans. As a result, more than one million consumers see gydgets every day. In
addition to Sony BMG, Universal Music Group, Warner Music Group and EMI,
customers include leading promoters such as AEG Live and C3 Presents and
distributors such as The Orchard and IRIS Distribution.
About Gydget
Gydget provides a social marketing platform that allows music groups,
sports teams, non-profits and other organizations to reach their audiences on
social networking and fan-based Web sites. Gydgets, the company's
groundbreaking viral fan widgets, make it easy for promoters and bands to
share event dates, box-office and merchandise links, music, news, videos and
other information directly with fans and their friends. With a single mouse
click, users can add the gydgets to their personal profile pages, blogs and
web sites. Gydget technology is used by many of the world's leading
entertainers and sports teams including Beyonce, Gwen Stefani, The Police, The
National Hockey League and the Oakland Raiders. Visit http://www.gydget.com
for more information.
About Fancorps
Utilizing the best in Web 2.0 features, Fancorps provides countless
communication tools for an artist, label, manager, or company to
effectively organize and manage a street team. The system is built
for brands big and small, it is a hands on approach to street
marketing and viral promotion that takes the relationship with the
consumer or fan to a new level. Visit http://www.fancorps.com for more
information.
SOURCE Gydget

Michelle Wohl of Gydget, +1-415-290-3707, pr@gydget.com