Bluefly.com Introduces 'The Tailor' Online Men's Shop Channeling the Bespoke Suit...

Bluefly.com Introduces 'The Tailor' Online Men's Shop Channeling the Bespoke Suit Maker of Yesteryear

Finally, Old School Elegance Gets Down and Digital...
NEW YORK--(Business Wire)--
Bluefly, the ultimate hook-up for the fashion obsessed, today
debuted The Tailor, a new online men's store within Bluefly.com. Here,
men can shop for the same sophisticated clothing they would find at a
traditional haberdasher - with the modern conveniences only online
shopping can afford. The Tailor, which carries men's suits, blazers,
pants, dress shirts, ties, shoes, and accessories also provides
insider advice on achieving an impeccably groomed, yet effortless
look.

"The Tailor is designed to be a resource for the man who has a
keen sense of style and takes pride in his appearance, but doesn't
take himself too seriously," said Bluefly CEO Melissa Payner.
"Visitors to the site will find The Tailor to be authoritative, not
pretentious. They'll walk away feeling like an insider on how to shop
for a sharp tailored look without setting foot into a store."

The Tailor experience is for the shopper who has a strong sense of
personal style and wants the polished look you get from visiting a
custom suit maker - without the stuffiness, expense and time
commitment. The Tailor offers men's clothing from over 350 of the best
American and European designers on Bluefly.com - at values starting at
40% off.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ Capital Market: BFLY) is a
leading online retailer of designer brands, fashion trends and
superior value. Bluefly is headquartered at 42 West 39th Street in New
York City, in the heart of the Fashion District. For more information,
please call 212-944-8000 or visit www.bluefly.com
.

Press:
Paul Wilmot Communications
Samantha Kain, 212-206-7447 ext 25
skain@greatpress.com

Copyright Business Wire 2008